Senior Digital Marketing Manager

Placements24; Durban; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Highly competitive salary package with

Comprehensive healthcare benefits

Opportunities for professional certs

Vibrant Durban office

Pension fund and retirement benefits

Job summary

Placements24 in Durban is seeking a Senior Digital Marketing Manager to lead digital initiatives from our Durban hub. You will develop and execute strategies across SEO, PPC, social media, email, and content marketing to grow brand visibility and generate qualified leads.

The ideal candidate has 5+ years in digital marketing, strong analytics skills, experience with marketing automation and CRM, and a relevant bachelor's degree.

Qualifications

• 5+ years of experience in digital marketing with strategy development and campaign execution.
• Proven PPC and social media advertising experience.
• Strong SEO knowledge, keyword research, and analytics tools (Google Analytics).
• Experience with marketing automation platforms and CRM systems.
• Bachelor's degree in Marketing, Business, or related field.

Responsibilities

• Develop and implement digital marketing strategies across paid search, social, email, and display.
• Manage and optimize SEO/SEM campaigns to improve rankings and drive traffic.
• Oversee social media strategy, content creation, and community engagement.
• Analyze campaign performance data and provide insights for optimization and budgeting.
• Collaborate with creative and content teams to ensure cohesive messaging.
• Stay current with digital marketing trends and best practices.

Skills

Digital marketing strategy

PPC advertising

Social media advertising

SEO

Data analytics

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics

CRM systems

Marketing automation platforms

Job description

About the Role

Our client is looking for a results-driven Senior Digital Marketing Manager to lead their online marketing efforts from their hub in Durban . This role is instrumental in developing and executing innovative digital marketing strategies to enhance brand visibility, drive qualified leads, and achieve key business objectives. You will manage a diverse range of digital channels, including SEO, SEM, social media, email marketing, and content marketing, leveraging data analytics to optimize campaigns and maximize ROI. The ideal candidate possesses a deep understanding of the digital marketing landscape, a passion for analytics, and a proven track record of success in managing complex marketing initiatives.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across all online channels, including paid search, social media, email, and display advertising.
• Manage and optimize SEO/SEM campaigns to improve organic rankings and drive targeted traffic.
• Oversee social media strategy, content creation, and community engagement to build brand presence and loyalty.
• Analyze campaign performance data, generating insights and recommendations for continuous improvement and budget allocation.
• Collaborate with creative and content teams to ensure cohesive and compelling marketing messages.
• Stay abreast of the latest digital marketing trends, tools, and best practices, and advise on their adoption.

Requirements

• Significant experience (5+ years) in digital marketing, with a focus on strategy development and campaign execution.
• Proven success in managing paid search (PPC) and social media advertising campaigns.
• Strong understanding of SEO best practices, keyword research, and website analytics tools (e.g., Google Analytics).
• Experience with marketing automation platforms and CRM systems.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Bachelor's degree in Marketing, Business, or a related field.

Benefits

• Highly competitive salary package with performance bonuses.
• Comprehensive healthcare benefits including medical and dental coverage.
• Opportunities for advanced training and professional certifications.
• Vibrant office environment located in the heart of Durban .
• Pension fund and other retirement benefits.