E-commerce Social Media Manager

Placements24; Cape Town; On-site; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Medical aid

Retirement fund contributions

Professional growth opportunities

Staff discounts on products

Job summary

Placements24 in Cape Town is seeking a strategic and creative E-commerce Social Media Manager to lead social media initiatives, drive traffic, engage customers, and boost online sales for a diverse product catalog. You will craft compelling narratives, build vibrant online communities, manage day-to-day channels, and optimize ad spend across Meta and Google to improve ROI.

The role offers an attractive salary, medical aid, retirement fund contributions, and opportunities for professional growth

Qualifications

• 4+ years of experience in social media management with a focus on e-commerce performance marketing.
• Proven track record of driving sales and customer engagement via social media.
• Expertise with social media advertising platforms (Meta Ads Manager, Google Ads for social).
• Proficiency with social media management tools and analytics platforms.

Responsibilities

• Develop and execute an integrated social media strategy to support e-commerce sales targets.
• Manage day-to-day operations of all social media channels, including content scheduling, posting, and community management.
• Create and curate visually appealing content, including product showcases, promotions, and UGC campaigns.
• Run targeted social media advertising campaigns, managing budgets and optimizing for conversions and CAC.
• Monitor KPIs and generate detailed reports on social media effectiveness and ROI.
• Stay abreast of emerging platforms, tools, and e-commerce trends to inform strategy.

Skills

Social media management

E-commerce marketing

Paid advertising

Content creation

Analytics

Copywriting

Tools

Hootsuite

Buffer

Meta Ads Manager

Google Ads

Job description

About the Role

Our client is searching for a strategic and creative E-commerce Social Media Manager to lead their social media initiatives in Cape Town . This role will focus on leveraging social media to drive traffic, enhance customer engagement, and boost online sales for their diverse product catalog. You will be responsible for crafting compelling narratives, building vibrant online communities, and optimizing social media ad spend to maximize return on investment. If you have a passion for e-commerce and a knack for creating buzz online, this is the perfect opportunity to make a significant impact.

Key Responsibilities

• Develop and execute an integrated social media strategy to support e-commerce sales targets.
• Manage day-to-day operations of all social media channels, including content scheduling, posting, and community management.
• Create and curate visually appealing and persuasive content, including product showcases, promotions, and user-generated content campaigns.
• Run targeted social media advertising campaigns, managing budgets and optimizing for conversions and customer acquisition cost.
• Monitor key performance indicators (KPIs) and generate detailed reports on social media effectiveness and ROI.
• Stay abreast of emerging social media platforms, tools, and e-commerce trends to inform strategy.

Requirements

• 4+ years of experience in social media management, with a strong focus on e-commerce performance marketing.
• Demonstrated success in driving sales and customer engagement through social media.
• Expertise in social media advertising platforms (e.g., Meta Ads Manager, Google Ads for social).
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Excellent copywriting and editing skills with a strong understanding of brand voice and storytelling.

Benefits

• An attractive annual salary package with potential for bonuses.
• A dynamic and supportive work environment in the heart of Cape Town .
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for professional growth and attending industry conferences.
• Staff discounts on a wide range of e-commerce products.