Digital Marketing & E-commerce Specialist

Placements24; Upington; Hybrid; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Professional development

Dynamic environment

Innovative strategies

Job summary

Placements24 seeks a skilled Digital Marketing & E-commerce Specialist for Upington, combining strategic digital campaigns with hands-on social media management. The role blends in-office collaboration with remote flexibility to drive online visibility and sales across e-commerce platforms.

The ideal candidate brings proven digital marketing experience, strong analytics, and capability to optimize campaigns through data-driven insights.

Qualifications

• Proven experience in digital marketing with emphasis on e-commerce.
• Proficiency in social media management, content creation and digital advertising.
• Experience with analytics tools and reporting.
• Solid understanding of SEO, SEM and email marketing principles.

Responsibilities

• Develop and execute integrated digital marketing campaigns across social media, email, and paid channels.
• Manage and grow the company’s presence on key social media platforms, creating engaging content.
• Monitor website performance, traffic, and conversion rates, identifying areas for optimization.
• Analyze marketing data and provide regular reports on campaign effectiveness and ROI.
• Collaborate with sales and product teams to align marketing efforts with business goals.
• Stay updated on the latest digital marketing trends and e-commerce best practices.

Skills

Digital marketing

E-commerce

Social media management

Content creation

Analytics

SEO/SEM

Email marketing

Tools

Google Analytics

Social media insights

Job description

About the Role

Our client is seeking a skilled and adaptable Digital Marketing & E-commerce Specialist to join their team in Upington. This hybrid role will focus on developing and implementing digital marketing strategies that enhance online visibility and drive sales for our e-commerce platforms. You will be responsible for managing social media, executing digital campaigns, analyzing performance data, and contributing to content creation. We are looking for a proactive individual with a strong understanding of the digital landscape, excellent analytical skills, and the ability to collaborate effectively, balancing remote flexibility with essential in-office teamwork to achieve business objectives.

Key Responsibilities

• Develop and execute integrated digital marketing campaigns across social media, email, and paid channels.
• Manage and grow the company's presence on key social media platforms, creating engaging content.
• Monitor website performance, traffic, and conversion rates, identifying areas for optimization.
• Analyze marketing data and provide regular reports on campaign effectiveness and ROI.
• Collaborate with the sales and product teams to align marketing efforts with business goals.
• Stay updated on the latest digital marketing trends and e-commerce best practices.

Requirements

• Proven experience in digital marketing, with a strong emphasis on e-commerce.
• Proficiency in social media management, content creation, and digital advertising platforms.
• Experience with analytics tools such as Google Analytics and social media insights.
• Strong understanding of SEO, SEM, and email marketing principles.
• Excellent analytical, communication, and organizational skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Benefits

• Competitive salary commensurate with experience.
• Hybrid work model offering flexibility and collaborative opportunities.
• Opportunities for professional development and ongoing training.
• A dynamic work environment within a growing e-commerce sector.
• Contribution to innovative digital marketing strategies.