Marketing Coordinator for Boutique Hotels

Placements24; Stellenbosch; Hybrid; ZAR 320,000 - 460,000; Full time

Benefits offered by this job

Hybrid work model

Discounts on hotel stays

Professional development opportunities

Cape Winelands location ambiance

Job summary

Placements24 is recruiting a Marketing Coordinator to support luxury hotel brands in Stellenbosch. The role blends creative content with digital campaigns to drive direct bookings, overseeing social channels and the hotel websites with a focus on brand visibility.

You will work in a hybrid setup, collaborating with hotel management and external agencies to maintain consistent branding and effective promotion across digital touchpoints.

Qualifications

• Bachelor's degree required in Marketing, Communications or related field.
• Proven experience in digital marketing, social media and content creation.
• Familiarity with SEO/SEM best practices and analytics tools.
• Hospitality or tourism industry experience is a strong advantage.

Responsibilities

• Develop and implement digital marketing strategies across channels.
• Manage social media accounts, create engaging content and foster community.
• Create and update website content optimized for search engines.
• Assist in marketing collateral, brochures and promotions.
• Monitor campaign performance and analyze data for improvements.
• Collaborate with hotel management and agencies to ensure brand consistency.

Skills

Digital marketing

Social media management

Content creation

SEO/SEM

Analytics

Education

Bachelors degree in Marketing/Communications

Tools

Google Analytics

Job description

About the Role

Our client seeks a creative and driven Marketing Coordinator to support the marketing efforts of their portfolio of boutique hotels in the picturesque region of Stellenbosch . This hybrid role involves developing and executing digital marketing campaigns, managing social media presence, and creating compelling content to attract and engage guests. You will play a key role in enhancing brand visibility and driving direct bookings for these unique properties. This position offers an excellent opportunity to contribute to the growth of luxury hospitality brands in a dynamic and inspiring environment.

Key Responsibilities

• Develop and implement digital marketing strategies, including SEO, SEM, and email marketing campaigns.
• Manage social media accounts across various platforms, creating engaging content and fostering community interaction.
• Create and update website content, ensuring it is accurate, appealing, and optimized for search engines.
• Assist in the development of marketing collateral, brochures, and promotional materials.
• Monitor marketing campaign performance and analyze data to identify areas for improvement.
• Collaborate with hotel management and external agencies to ensure brand consistency and effective promotion.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, social media management, and content creation.
• Familiarity with SEO/SEM best practices and analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills, with a creative flair.
• Experience in the hospitality or tourism industry is a strong advantage.

Benefits

• Competitive salary and potential for performance bonuses.
• Hybrid work model offering a balance between office and remote flexibility.
• Opportunities for professional development and attending industry events.
• Discounts on stays at the client's boutique hotels.
• A stimulating work environment surrounded by the beauty of the Cape Winelands.