Digital Marketing & Communications Leader (Remote)

Pullman Hotels & Resorts; Cape Town; A distancia; ZAR 420.000 - 720.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible remote work arrangement

Private health insurance

Retirement fund contributions

Professional development opportunities

Company-provided technology

Descripción de la vacante

Pullman Hotels & Resorts is seeking a Digital Marketing and Communications Specialist to lead integrated campaigns from Cape Town or within South Africa. You will shape online narratives, manage content across multiple channels, and drive engagement with data-driven insights.

The role requires 5+ years in digital marketing, proficiency in Google Analytics, and a proven ability to deliver results through SEO, SEM, social media, email marketing, and CRM tools.

Formación

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Minimum of 5 years of experience in digital marketing and communications.
• Proven track record of developing and implementing successful digital campaigns.
• Strong understanding of SEO, SEM, social media, content, and email marketing.
• Proficiency with Google Analytics and reporting.
• Excellent content creation and copywriting skills for digital platforms.
• Experience managing social media and online communities.
• Familiarity with marketing automation tools and CRM systems.
• Strong analytical and problem-solving skills.
• Remote work capability in Cape Town or within South Africa.

Responsabilidades

• Develop and execute comprehensive digital marketing strategies, including SEO, SEM, social media, email, and content marketing.
• Manage and create engaging content for the company website, social platforms, and other digital channels.
• Monitor and analyse website traffic, campaign performance, and ROI using Google Analytics.
• Manage the company’s social media presence, fostering engagement and community growth.
• Collaborate with internal teams to ensure brand consistency across digital touchpoints.
• Stay up-to-date with latest digital marketing trends, technologies, and best practices.
• Plan and execute online advertising campaigns.
• Manage relationships with digital advertising agencies and technology vendors.
• Develop and nurture an email marketing program to drive lead generation and retention.
• Contribute to the overall PR and communications strategy with a digital focus.

Conocimientos

SEO/SEM

Content creation

Social media

Email marketing

Analytics

Copywriting

Campaign management

CRM tools

Educación

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Herramientas

Google Analytics

CRM systems

Marketing automation tools

Descripción del empleo

Pullman Hotels & Resorts is seeking a Digital Marketing and Communications Specialist to lead integrated campaigns from Cape Town or within South Africa. You will shape online narratives, manage content across multiple channels, and drive engagement with data-driven insights.

The role requires 5+ years in digital marketing, proficiency in Google Analytics, and a proven ability to deliver results through SEO, SEM, social media, email marketing, and CRM tools.