Chief Digital Marketing & Guest Experience Lead (Remote)

Placements24; Vereeniging; Hybrid; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Fully remote position

Bonuses based on performance

Professional development opportunities

Industry conferences

Collaborative remote team culture

Work from anywhere within South Africa

Job summary

Placements24 is seeking a visionary Head of Digital Marketing & Guest Engagement to lead online presence and guest interaction across all digital touchpoints. This fully remote role in South Africa requires strategic thinking and extensive experience in SEO, SEM, social media marketing, content creation, email marketing, and online reputation management.

You will lead a remote team, drive bookings, enhance brand visibility, and optimize ROI.

Qualifications

• 7+ years of digital marketing experience with at least 3 years in a leadership role in hospitality or consumer-facing industries.
• Proven expertise across SEO, SEM, social media marketing, content creation, and email marketing.
• Strong analytical skills with experience using web analytics tools and CRM systems.
• Track record of developing and executing campaigns with measurable ROI.
• Excellent leadership, communication, and interpersonal skills.
• Experience managing online reputation and review platforms.
• Bachelor's degree in Marketing, Communications, Business, or related field.
• Ability to thrive and lead in a fully remote environment.
• Legal authorization to work in South Africa.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive online bookings and brand awareness.
• Oversee SEO, SEM, social media, content marketing, and email campaigns.
• Manage online reputation across review sites and social channels.
• Create engaging content across digital platforms.
• Analyze website traffic, campaign performance, and customer data for insights.
• Lead and mentor a remote digital marketing team and allocate budget effectively.
• Stay updated on digital marketing trends and technologies in hospitality.
• Collaborate with sales, operations, and IT for integrated marketing efforts.
• Develop strategies to enhance guest engagement and loyalty through digital channels.

Skills

SEO

SEM

Social media

Content creation

Email marketing

Web analytics

CRM systems

Leadership

Communication

Interpersonal skills

Online reputation management

Google Analytics

Education

Bachelor's degree in Marketing / Communications / Business

Tools

Google Analytics

CRM systems

Social media dashboards

Job description

Placements24 is seeking a visionary Head of Digital Marketing & Guest Engagement to lead online presence and guest interaction across all digital touchpoints. This fully remote role in South Africa requires strategic thinking and extensive experience in SEO, SEM, social media marketing, content creation, email marketing, and online reputation management.

You will lead a remote team, drive bookings, enhance brand visibility, and optimize ROI.