E-commerce Campaign Lead: Data-Driven Growth (Upington)

Placements24; Upington; On-site; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Competitive salary

Career growth in marketing

Collaborative team environment

Exposure to diverse digital tactics

Upington on-site role

Direct impact on sales targets

Job summary

Placements24 in Upington, Northern Cape, seeks an experienced E-commerce Campaign Manager to plan, execute, and analyze digital marketing campaigns across email, social, PPC, and display for our growing online platform.

The role requires a data-driven marketer with strong analytics, project management, and collaboration skills to optimize revenue and customer engagement on our e-commerce site.

Qualifications

• Bachelor's degree in Marketing, Advertising, or a related field.
• 2–4 years of experience managing digital marketing campaigns, with a focus on e-commerce.
• Proven experience with email marketing platforms, social media advertising, and PPC campaigns.
• Proficiency in Google Analytics and other campaign tracking tools.
• Strong understanding of the e-commerce customer journey.
• Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Strong analytical skills and the ability to interpret campaign data.
• Effective written and verbal communication skills.
• Ability to work collaboratively within a team environment.
• Creative thinking and problem-solving abilities.

Responsibilities

• Plan, develop, and execute integrated digital marketing campaigns across channels (email, social, paid search, display).
• Manage campaign budgets, ensuring efficient resource allocation and maximum ROI.
• Develop campaign messaging and creative assets with the creative team.
• Monitor performance in real-time; analyze data and optimize results.
• Conduct post-campaign analysis with insights and recommendations.
• Collaborate with the e-commerce team to align landing pages and content with campaigns.
• Manage email marketing campaigns, including segmentation, automation, and tracking.
• Stay updated on industry trends and best practices in digital campaign management.
• Coordinate with external agencies as needed for execution.
• Ensure all activities comply with brand guidelines and regulations.

Skills

Email marketing

Social media advertising

PPC campaigns

Campaign management

Data analysis

Project management

Written/verbal communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Email marketing platforms

Social media platforms (paid)

Job description

Placements24 in Upington, Northern Cape, seeks an experienced E-commerce Campaign Manager to plan, execute, and analyze digital marketing campaigns across email, social, PPC, and display for our growing online platform.

The role requires a data-driven marketer with strong analytics, project management, and collaboration skills to optimize revenue and customer engagement on our e-commerce site.