Digital Marketing Analyst - Upington

Placements24; Upington; Hybrid; ZAR 180,000 - 300,000; Full time

Benefits offered by this job

Competitive salary

Professional development opportunities

Collaborative team environment

Exposure to e-commerce sector

Job summary

Placements24 in Upington, Northern Cape is seeking a meticulous Digital Marketing Analyst to measure campaign performance, analyze website data and provide actionable insights to grow the business.

You will track KPIs across channels, create clear reports and dashboards, and work with the marketing team to optimize SEO, SEM, email and social campaigns. A strong analytical mindset and proficiency with analytics tools are essential.

Qualifications

• Bachelor's degree in Marketing or related field is required.
• 1–3 years in digital marketing analysis, web analytics or related role.
• Proficiency with Google Analytics and digital marketing concepts.

Responsibilities

• Monitor and analyze performance of digital marketing campaigns across channels.
• Track website analytics and report on KPIs using Google Analytics.
• Develop clear reports and dashboards highlighting trends and insights.
• Provide recommendations to optimize marketing strategies based on data.
• Collaborate with the marketing team to ensure accurate tracking.

Skills

Analytical skills

Digital marketing knowledge

Excel

Education

Bachelor's degree in Marketing, Business Analytics, Statistics, Economics or related field

Tools

Google Analytics

Excel

Job description

About the Role

Our client, a growing e-commerce business, is looking for a meticulous and insightful Digital Marketing Analyst to join their team in Upington, Northern Cape. This role is crucial for measuring the effectiveness of digital marketing campaigns, analyzing website performance, and providing actionable insights to optimize strategies and drive business growth. You will be responsible for tracking key metrics across various digital channels, generating reports, and collaborating with the marketing team to improve campaign performance and customer engagement. The ideal candidate has a strong analytical aptitude, a good understanding of digital marketing concepts, and proficiency with analytics tools. This is an excellent opportunity for an aspiring analyst to develop their career within the dynamic e-commerce sector.

Key Responsibilities

• Monitor and analyze the performance of digital marketing campaigns across various channels, including SEO, SEM, social media, email, and display advertising.
• Track and report on website analytics, including traffic sources, user behavior, conversion rates, and bounce rates using tools like Google Analytics.
• Develop clear and concise reports and dashboards that highlight key performance indicators (KPIs) and trends.
• Provide actionable recommendations for optimizing digital marketing strategies based on data analysis.
• Assist in setting up and monitoring A/B tests to evaluate the effectiveness of website changes and campaign elements.
• Conduct research on industry trends and competitor activities to identify new opportunities.
• Collaborate with the marketing team to ensure accurate tracking and implementation of marketing initiatives.
• Identify and troubleshoot any discrepancies in data or tracking.
• Contribute to the continuous improvement of data collection and reporting processes.
• Support the marketing team in understanding customer journeys and online engagement patterns in relation to Upington, Northern Cape.

Requirements

• Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or a related field.
• 1-3 years of experience in digital marketing analysis, web analytics, or a related analytical role.
• Proficiency with web analytics platforms such as Google Analytics.
• Strong understanding of digital marketing channels and concepts (SEO, SEM, Social Media, Email Marketing).
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Proficiency in Microsoft Excel for data analysis and reporting.
• Good written and verbal communication skills, with the ability to present data effectively.
• Ability to work independently and as part of a team in a fast-paced environment.
• Eagerness to learn and develop skills in digital marketing analytics.
• Familiarity with A/B testing principles is a plus.

Benefits

• Competitive entry-level salary and benefits package.
• Opportunities for professional development and training in digital marketing analytics.
• Work with a supportive and collaborative team.
• Gain valuable experience in the e-commerce industry.
• Be part of a growing company in Upington, Northern Cape.
• Exposure to a variety of digital marketing strategies and tools.