Digital Analytics Specialist: Turn Data into Marketing Wins

Placements24; Upington; On-site; ZAR 300,000 - 520,000; Full time

Job summary

Placements24 in Upington, Northern Cape is seeking a Digital Analytics Specialist to track, analyze and report on website and campaign performance. You will translate data into clear recommendations to drive marketing decisions and optimize digital initiatives.

The role requires setting up tracking, monitoring KPIs, performing A/B tests, and collaborating with marketing and development teams to ensure accurate data collection and insights.

Qualifications

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related quantitative field.
• Minimum of 3 years of experience in digital analytics, web analytics, or data analysis.
• Proficiency with Google Analytics is essential; experience with other analytics platforms (Adobe Analytics, Mixpanel) is a plus.
• Experience with data visualization tools (Tableau, Google Data Studio) is highly desirable.
• Strong understanding of SEO/SEM principles and how they relate to website traffic and conversions.
• Excellent analytical and problem-solving skills with a keen eye for detail.
• Ability to communicate complex data insights effectively.
• Proficiency in Excel and/or Google Sheets for data manipulation and analysis.
• Knowledge of the Northern Cape market and business context is advantageous.

Responsibilities

• Implement and manage web analytics tools (e.g., Google Analytics, Adobe Analytics) to track website traffic, user behavior, and campaign performance.
• Set up and monitor conversion tracking, event tracking, and custom dashboards.
• Analyze website data to identify trends, opportunities, and areas for improvement in user experience and conversion rates.
• Generate regular reports on key performance indicators (KPIs) for website and marketing campaigns.
• Provide actionable insights and data-driven recommendations to the marketing team and stakeholders.
• Collaborate with marketing and development teams to ensure accurate data collection and implementation of tracking codes.
• Conduct A/B testing and multivariate testing to optimize website elements and marketing campaigns.
• Stay up-to-date with the latest trends and best practices in digital analytics and data visualization.
• Communicate complex analytical findings clearly and concisely to non-technical audiences.

Skills

Data analysis

Insight communication

A/B testing

Problem solving

Attention to detail

Education

Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or related quantitative field

Tools

Google Analytics

Adobe Analytics

Mixpanel

Tableau

Google Data Studio

Excel

Job description

Placements24 in Upington, Northern Cape is seeking a Digital Analytics Specialist to track, analyze and report on website and campaign performance. You will translate data into clear recommendations to drive marketing decisions and optimize digital initiatives.

The role requires setting up tracking, monitoring KPIs, performing A/B tests, and collaborating with marketing and development teams to ensure accurate data collection and insights.