Digital Marketing Analyst - E-commerce

Placements24; East London; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Hybrid work model

Health, dental and vision insurance

Analytics training and professional开发

Job summary

Placements24 is seeking a data-driven Digital Marketing Analyst to join their East London team. You will measure, analyze, and report on the performance of all digital marketing initiatives for their ecommerce business, translating complex data into actionable insights to guide strategy, optimize campaigns, and improve customer acquisition and retention.

This hybrid role combines office presence with remote work flexibility, offering opportunities to develop dashboards, monitor KPIs, test

Qualifications

• Bachelor's degree in a quantitative field such as Statistics, Mathematics, Economics or Marketing.
• 2–5 years of experience in digital marketing analytics with a focus on e-commerce performance.
• Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Strong understanding of digital marketing channels and metrics.
• Excellent analytical, problem-solving and data visualization skills.
• Experience with SQL, data manipulation and reporting tools is a plus.

Responsibilities

• Track, measure, and analyze performance of digital marketing campaigns across channels (SEO, SEM, social, email, display).
• Develop and maintain dashboards and reports visualizing KPIs for marketing activities.
• Identify trends and insights to optimize campaigns and guide future initiatives.
• Conduct A/B testing analyses to compare approaches and site elements.
• Monitor website traffic, user behavior and conversion funnels for improvements.
• Collaborate with marketing team to ensure data integrity and accurate reporting.

Skills

Data analytics

SQL

Web analytics

Data visualization

Campaign analysis

Education

Bachelor's degree (Statistics/Mathematics/Economics/Marketing)

Tools

Google Analytics

Adobe Analytics

SQL

Job description

About the Role

Our client is looking for a data-driven Digital Marketing Analyst to join their team in East London . This role is instrumental in measuring, analyzing, and reporting on the performance of all digital marketing initiatives for their e-commerce business. You will translate complex data into actionable insights that guide strategy, optimize campaigns, and improve customer acquisition and retention. This hybrid position offers a unique opportunity for an analytical mind to make a significant impact on business growth by uncovering trends and providing data-backed recommendations within a supportive and collaborative team environment, combining office presence with remote work flexibility.

Key Responsibilities

• Track, measure, and analyze the performance of digital marketing campaigns across channels (SEO, SEM, social media, email, display advertising).
• Develop and maintain dashboards and reports that visualize key performance indicators (KPIs) for marketing activities.
• Identify trends, patterns, and insights from data to provide strategic recommendations for campaign optimization and future initiatives.
• Conduct A/B testing analysis to assess the effectiveness of different marketing approaches and website elements.
• Monitor website traffic, user behavior, and conversion funnels to identify areas for improvement.
• Collaborate with the marketing team to ensure data integrity and accurate reporting.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related quantitative field.
• 2-5 years of experience in digital marketing analytics, with a focus on e-commerce performance.
• Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Strong understanding of digital marketing channels and their respective metrics.
• Excellent analytical, problem-solving, and data visualization skills.
• Experience with SQL, data manipulation, and reporting tools is highly desirable.

Benefits

• Competitive salary and annual bonus opportunities.
• Hybrid work model offering flexibility between office and remote work.
• Comprehensive health, dental, and vision insurance.
• Access to advanced analytics training and professional development.
• A data-centric and collaborative work culture in East London .