Digital E-commerce Analyst

Placements24; Mossel Bay; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Fully remote work arrangement

Health insurance

Paid time off

Professional development

Job summary

Placements24 is seeking a data-driven Digital E-commerce Analyst to join their remote team. You will analyze website traffic, user behavior, and conversion data to identify trends and opportunities to optimize the online sales funnel.

You will develop dashboards, run A/B tests, and collaborate with marketing, product, and development teams to implement data-driven strategies that improve user experience and drive growth.

Qualifications

• Bachelor's degree in a quantitative field.
• Proven experience as Data Analyst, Web Analyst, or E-commerce Analyst.
• Proficiency with web analytics tools (Google Analytics, Adobe Analytics).
• Strong data manipulation with SQL, Excel, Python or R.
• Experience with A/B testing methodologies.

Responsibilities

• Analyze website traffic, user behavior, and conversion data to identify trends.
• Develop and maintain dashboards and reports for e-commerce KPIs and performance metrics.
• Conduct A/B and multivariate testing to optimize website elements and marketing campaigns.
• Provide data-backed recommendations for website improvements, merchandising strategies, and marketing initiatives.
• Monitor the competitive landscape and industry trends to identify new growth opportunities.
• Collaborate with marketing, product, and development teams to implement data-driven strategies.

Skills

SQL

Excel

Python/R

Data visualization

Communication

Education

Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or related quantitative field

Tools

Google Analytics

Adobe Analytics

A/B testing tools

Job description

About the Role

Our client is seeking a data-driven and analytical Digital E-commerce Analyst to join their remote team. This role is crucial for understanding customer behavior, identifying trends, and providing actionable insights to optimize the online sales funnel and overall e-commerce performance. You will leverage a variety of data sources and analytical tools to interpret complex data sets and translate them into strategic recommendations. This is an excellent opportunity for a meticulous analyst who thrives on uncovering data-driven solutions to enhance user experience and maximize conversion rates in the online retail space.

Key Responsibilities

• Analyze website traffic, user behavior, and conversion data to identify key trends and insights.
• Develop and maintain dashboards and reports to track e-commerce KPIs and performance metrics.
• Conduct A/B testing and multivariate testing to optimize website elements and marketing campaigns.
• Provide data-backed recommendations for website improvements, merchandising strategies, and marketing initiatives.
• Monitor the competitive landscape and industry trends to identify new growth opportunities.
• Collaborate with marketing, product, and development teams to implement data-driven strategies.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or a related quantitative field.
• Proven experience as a Data Analyst, Web Analyst, or E-commerce Analyst.
• Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Strong skills in data manipulation and analysis using tools like SQL, Excel, or Python/R.
• Experience with A/B testing tools and methodologies.
• Excellent communication and presentation skills, with the ability to explain complex data simply and effectively.

Benefits

• Highly competitive salary package.
• Fully remote work arrangement, offering unparalleled flexibility.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and company holidays.
• Opportunities for continuous learning and professional development in data analytics.