Digital Marketing Analyst

Communicate Finance; Wes-Kaap; On-site; ZAR 350,000 - 550,000; Full time

Job summary

Communicate Finance is seeking a Digital Marketing Analyst based in South Africa to measure performance, uncover insights, and optimise digital marketing strategies for diverse clients.

You will analyse data across channels, build dashboards, report KPIs, and translate complex data into clear recommendations for marketing and business stakeholders.

Qualifications

• Analyze digital marketing data across multiple channels to identify trends and opportunities.
• Monitor and report on key KPIs including traffic, engagement, conversion rates, CAC, ROAS and ROI.
• Develop regular performance reports, dashboards and presentations for stakeholders.
• Evaluate paid search, paid social, SEO, email, and other channels.
• Collaborate with platforms like GA4, Google Ads, Meta Ads Manager, and Search Console.
• Experience with data visualization tools like Looker Studio, Power BI or Tableau is advantageous.
• Conduct audience and customer analysis to identify behavioral trends.
• Track conversion funnels and customer journeys; identify gaps.
• Provide actionable, data-driven recommendations to optimise campaigns.
• Work with Performance Marketing, CRM, SEO, Content, and eCommerce teams.
• Assist with attribution and measurement frameworks.
• Ensure data accuracy and clear communication to stakeholders.
• Strong analytical and problem-solving abilities; translate data into insights.
• Experience with SQL and Excel or similar tools is advantageous.

Responsibilities

• Analyse digital marketing data across multiple channels to identify trends, opportunities and areas for improvement.
• Monitor and report on key digital marketing KPIs, including traffic, engagement, conversion rates, CAC, ROAS and ROI.
• Develop regular performance reports, dashboards and presentations for marketing and business stakeholders.
• Use data to evaluate the performance of paid search, paid social, SEO, email, website and other digital marketing channels.
• Work with platforms such as Google Analytics 4, Google Ads, Meta Ads Manager and Google Search Console
• Experience with data visualisation and reporting tools such as Looker Studio, Power BI or Tableau is advantageous
• Conduct customer and audience analysis to identify behavioural trends and opportunities for improved targeting.
• Track and analyse conversion funnels and customer journeys
• Identify performance gaps and provide actionable, data-driven recommendations to optimise marketing campaigns
• Work closely with Performance Marketing, CRM, SEO, Content, eCommerce and broader Digital teams
• Assist with attribution, conversion tracking and measurement frameworks
• Ensure marketing data is accurate, consistent and effectively communicated to stakeholders
• Strong analytical and problem-solving abilities, with excellent attention to detail
• Ability to translate complex data into clear commercial insights and recommendations
• Experience with SQL, Excel or other data analysis tools is advantageous

Skills

Data analysis

Marketing analytics

SQL

Excel

Google Analytics 4

Looker Studio

Power BI

Tableau

Attribution modeling

Audience analysis

KPI reporting

Cross-functional collaboration

Education

Bachelor's in Marketing

Diploma in Digital Marketing

Analytics certifications

Tools

GA4

Google Ads

Meta Ads Manager

Google Search Console

Job description

Company and Job Description

• We work with organisations across a range of industries that are looking for talented Digital Marketing Analysts to measure performance, uncover actionable insights and help optimise their digital marketing strategies


• We are proactively building our talent pool for both current and future opportunities, connecting skilled marketing analysts with organisations where their ability to combine marketing knowledge, data analysis and commercial thinking can directly contribute to business growth


• If you’re open to exploring your next career move, this is an opportunity to get your profile in front of a specialist Digital recruitment consultant and be considered for opportunities that align with your experience, career goals and preferred working environment


• You could have the opportunity to analyse digital campaign performance, track KPIs, build dashboards and reports, evaluate customer behaviour, identify optimisation opportunities and translate complex data into clear recommendations for marketing and business stakeholders

Skills & Experience

• Analyse digital marketing data across multiple channels to identify trends, opportunities and areas for improvement.


• Monitor and report on key digital marketing KPIs, including traffic, engagement, conversion rates, customer acquisition costs, ROAS and ROI


• Develop regular performance reports, dashboards and presentations for marketing and business stakeholders.


• Use data to evaluate the performance of paid search, paid social, SEO, email, website and other digital marketing channels.


• Work with platforms such as Google Analytics 4, Google Ads, Meta Ads Manager and Google Search Console


• Experience with data visualisation and reporting tools such as Looker Studio, Power BI or Tableau is advantageous


• Conduct customer and audience analysis to identify behavioural trends and opportunities for improved targeting.


• Track and analyse conversion funnels and customer journeys


• Identify performance gaps and provide actionable, data-driven recommendations to optimise marketing campaigns


• Work closely with Performance Marketing, CRM, SEO, Content, eCommerce and broader Digital teams


• Assist with attribution, conversion tracking and measurement frameworks


• Ensure marketing data is accurate, consistent and effectively communicated to stakeholders


• Strong analytical and problem-solving abilities, with excellent attention to detail


• Ability to translate complex data into clear commercial insights and recommendations


• Experience with SQL, Excel or other data analysis tools is advantageous

Qualification

• Bachelor's Degree or Diploma in Marketing, Digital Marketing, Data Analytics, Statistics, Business Analytics, Information Systems or a related field


• Relevant certifications in Google Analytics, Google Ads, Data Analytics, Power BI or similar platforms are advantageous