Digital Marketing Analyst

Placements24; Sandton; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Fully remote

Professional development

Job summary

Placements24 is seeking a meticulous Digital Marketing Analyst to join the team and work remotely. You will measure, analyze, and report on the performance of digital marketing campaigns, providing data-driven insights to optimize spend and drive growth.

The ideal candidate has strong analytical skills, experience with analytics tools, and the ability to interpret complex data to guide campaign strategy in a fully remote environment.

Qualifications

• Proven experience as a Digital Marketing Analyst, Data Analyst, or similar role with a focus on marketing.
• Strong proficiency in web analytics tools and data visualization tools.

Responsibilities

• Track, measure, and analyze the performance of all digital marketing campaigns across channels (SEO, SEM, social, email).
• Generate regular reports on KPIs such as traffic, conversion rates, CAC, and ROI.
• Identify trends and opportunities for optimization of digital marketing efforts.
• Develop dashboards and visualizations to communicate data clearly.
• Collaborate with marketing to provide data-driven recommendations for strategy and budget.
• Conduct A/B testing and experiments to improve website performance and effectiveness.

Skills

Analytical thinking

Data-driven decision making

Remote work autonomy

Campaign performance optimization

Tools

Google Analytics

Adobe Analytics

SQL

Excel

Python

R

Power BI

Tableau

Job description

About the Role

Our client is seeking a meticulous and analytical Digital Marketing Analyst to join their team and work remotely. This role is critical for measuring, analyzing, and reporting on the performance of all digital marketing campaigns and initiatives. You will provide data-driven insights to optimize marketing spend, improve campaign effectiveness, and drive business growth. The ideal candidate is passionate about data, possesses strong analytical skills, and thrives in a fully remote environment, contributing to strategic decision-making through rigorous data interpretation.

Key Responsibilities

• Track, measure, and analyze the performance of all digital marketing campaigns across various channels (SEO, SEM, social media, email, etc.).


• Generate regular reports on key performance indicators (KPIs) such as website traffic, conversion rates, cost per acquisition, and ROI.


• Identify trends, insights, and opportunities for optimization within digital marketing efforts.


• Develop dashboards and visualizations to communicate complex data in an easily understandable format.


• Collaborate with the marketing team to provide data-driven recommendations for campaign strategy and budget allocation.


• Conduct A/B testing and other experiments to improve website performance and marketing effectiveness.

Requirements

• Proven experience as a Digital Marketing Analyst, Data Analyst, or similar role with a focus on marketing.


• Strong proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools.


• Excellent analytical skills, with the ability to interpret complex data sets and derive actionable insights.


• Experience with SQL, Excel, and potentially R or Python for data analysis is highly desirable.


• Strong understanding of digital marketing principles and channels.


• Ability to work autonomously and manage analytical projects effectively in a fully remote environment.

Benefits

• Competitive salary and potential for performance bonuses.


• The flexibility and autonomy of a fully remote position.


• Opportunities for professional development in data analysis and marketing analytics.


• A data-centric work environment that values insights and continuous improvement.


• Significant impact on marketing strategy and business decisions through data-driven recommendations.