Digital Marketing Analyst - E-commerce

Placements24; Paarl; Hybrid; ZAR 979,000 - 1,469,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Fully remote work arrangement

Advanced training in data analytics

Collaborative work environment

Job summary

Placements24 is seeking a data-driven Digital Marketing Analyst to join their dynamic team. You will analyze customer behavior, measure campaign effectiveness, and translate insights into actionable recommendations to boost e-commerce growth.

This is a fully remote role, allowing you to contribute your analytical expertise from anywhere. This role involves developing dashboards, running experiments, and collaborating with marketing, sales, and product teams to optimize spend and content.

Qualifications

• Experience as a Digital Marketing Analyst or similar role with an e-commerce focus.
• Proficiency in web analytics platforms such as Google Analytics or Adobe Analytics.
• Strong data analysis, reporting, and data visualization skills using Excel, Tableau, or Power BI.
• Experience with A/B testing methodologies and tools.

Responsibilities

• Collect, analyze, and interpret data from digital marketing channels (website analytics, social media, email, paid advertising).
• Develop and maintain dashboards and reports to track KPIs for e-commerce and campaigns.
• Conduct A/B testing and experiments to optimize website conversions and marketing performance.
• Identify trends and insights in customer data to inform marketing strategies and segmentation.
• Provide data-backed recommendations for improving marketing spend, targeting, and creative content.
• Collaborate with marketing, sales, and product teams to ensure data consistency.

Skills

Data analysis

Web analytics

Data visualization

A/B testing

Digital marketing

Tools

Google Analytics

Adobe Analytics

Excel

Tableau

Power BI

Job description

About the Role

Our client is seeking a data-driven and analytical Digital Marketing Analyst to join their dynamic team. This role is essential for understanding customer behavior, measuring campaign effectiveness, and providing strategic insights to optimize e-commerce performance. You will delve deep into marketing data, translating complex information into actionable recommendations that drive growth and improve ROI. This is a fully remote position, allowing you to contribute your analytical expertise from anywhere.

Key Responsibilities

• Collect, analyze, and interpret data from various digital marketing channels, including website analytics, social media, email, and paid advertising.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) for e-commerce and marketing campaigns.
• Conduct A/B testing and other experiments to optimize website conversions, user experience, and marketing campaign performance.
• Identify trends, patterns, and insights in customer data to inform marketing strategies and segmentation.
• Provide data-backed recommendations for improving marketing spend, targeting, and creative content.
• Collaborate with marketing, sales, and product teams to ensure data consistency and support strategic decision-making.

Requirements

• Proven experience as a Digital Marketing Analyst or similar role, with a strong focus on e-commerce.
• Proficiency in web analytics platforms such as Google Analytics, Adobe Analytics, or similar.
• Strong skills in data analysis, reporting, and data visualization tools (e.g., Excel, Tableau, Power BI).
• Experience with A/B testing methodologies and tools.
• Excellent understanding of digital marketing concepts and channels.
• Strong analytical and problem-solving skills, with the ability to communicate complex findings clearly.

Benefits

• Highly competitive annual salary commensurate with experience.
• Fully remote work arrangement offering ultimate flexibility.
• Comprehensive health, dental, and vision insurance.
• Opportunities for advanced training in data analytics and digital marketing.
• A collaborative and intellectually stimulating work environment.