Remote Performance Marketing Analyst

Placements24; Richards Bay; Hybrid; ZAR 340,000 - 520,000; Full time

Benefits offered by this job

Competitive salary and bonus structure

Fully remote work environment

Health, dental, and vision insurance

Professional development opportunities

Data-driven culture

Job summary

Placements24 is seeking a data-driven Performance Marketing Analyst to join a fully remote team. You will measure, analyze, and optimize paid campaigns across PPC, social, and display channels to maximize ROI.

Build dashboards, identify optimization opportunities, and run A/B tests while translating insights into strategic recommendations. The role requires a quantitative background, 3+ years of experience, and strong proficiency with GA, Google Ads, Facebook Ads Manager, Excel, Tableau or Power

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics or related quantitative field.
• Minimum 3 years of experience in performance marketing analysis or similar data role.
• Strong proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other ad platforms.
• Advanced Excel skills and experience with Tableau or Power BI.
• Excellent analytical and problem-solving skills with keen attention to detail.
• Proven ability to work independently in a fully remote setting.

Responsibilities

• Monitor, analyze, and report on paid digital marketing campaigns (PPC, social, display).
• Develop dashboards and reports to visualize KPIs and trends.
• Identify opportunities to improve conversion rates, CPA, and ROAS.
• Conduct A/B testing on ads, landing pages, and targeting strategies.
• Collaborate with marketing managers to translate data insights into recommendations.
• Stay current with industry best practices and trends in performance marketing analytics.

Skills

Analytical thinking

Problem-solving

Self-motivation

Education

Bachelor's degree in Marketing/Statistics/Economics/Mathematics

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Tableau

Power BI

Excel

Job description

About the Role

Our client is actively seeking a data-driven and analytical Performance Marketing Analyst to join their dynamic, entirely remote team. This critical role will focus on measuring, analyzing, and optimizing the performance of all paid marketing campaigns across various digital channels. You will be responsible for diving deep into campaign data, identifying key trends, providing actionable insights, and making recommendations to maximize ROI and achieve marketing objectives. This is an exceptional opportunity for a meticulous individual who thrives on data interpretation and continuous campaign improvement within a supportive, remote-first culture that encourages professional growth and data excellence.

Key Responsibilities

• Monitor, analyze, and report on the performance of paid digital marketing campaigns (PPC, social, display).
• Develop dashboards and reports to visualize key performance indicators (KPIs) and trends.
• Identify opportunities for campaign optimization to improve conversion rates, CPA, and ROAS.
• Conduct A/B testing on ad creatives, landing pages, and targeting strategies.
• Collaborate with marketing managers to translate data insights into strategic recommendations.
• Stay current with industry best practices and emerging trends in performance marketing analytics.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related quantitative field.
• Minimum 3 years of experience in performance marketing analysis or a similar data-focused role.
• Strong proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant ad platforms.
• Advanced Excel skills and experience with data visualization tools (e.g., Tableau, Power BI).
• Excellent analytical and problem-solving skills with a keen attention to detail.
• Proven ability to work independently and manage multiple projects in a fully remote setting.

Benefits

• Competitive salary and bonus structure based on performance.
• Comprehensive health, dental, and vision insurance.
• Flexible working hours and a fully remote work environment.
• Professional development opportunities and access to online learning resources.
• Collaborative team culture focused on data-driven decision-making.