Digital Marketing Specialist - Content Creation

Placements24; Bloemfontein; Hybrid; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Fully remote work arrangement

Health and wellness benefits

Professional development and online培训

Bonuses based on performance

Collaborative virtual team environment

Job summary

Placements24 is seeking a creative Digital Marketing Specialist with a strong focus on content creation to join our fully remote team. You will craft engaging blog posts, website copy, social updates, and email content to drive engagement and generate leads.

The ideal candidate has a proven track record, exceptional writing and editing skills, and the ability to translate marketing objectives into compelling content strategies.

Qualifications

• Bachelor’s degree in Marketing, Communications, English, or related field.
• 3+ years in digital marketing with a focus on content creation and strategy.
• Excellent writing, editing, and proofreading skills with a published portfolio.
• Proficient in SEO best practices and keyword research tools.
• Familiarity with CMS and social media management tools.
• Strong analytical skills with experience in web analytics.

Responsibilities

• Develop and implement a content strategy aligned with digital marketing goals and audience needs.
• Create engaging, SEO-optimized content including blog posts, website copy, social updates, emails, and scripts.
• Manage and maintain social media profiles with consistent brand voice and engagement.
• Plan and execute email marketing campaigns, including segmentation and performance tracking.
• Analyze content performance with analytics and provide ongoing optimization insights.
• Collaborate with designers and external partners to produce high-quality content assets.

Skills

Content creation

Copywriting

Editing & proofreading

SEO

Analytics

CMS familiarity

Social media management

Google Analytics

Education

Bachelor's degree in Marketing, Communications, English, or related field

Tools

Google Analytics

CMS

Job description

About the Role

Our client is seeking a creative and results-driven Digital Marketing Specialist with a focus on content creation to join their fully remote team. You will be responsible for developing compelling digital content across various platforms to drive engagement, generate leads, and enhance brand visibility. This role requires a blend of creativity, strategic thinking, and analytical skills to craft content that resonates with target audiences and achieves marketing objectives. You will play a key role in shaping the online narrative and contributing to the growth of our digital presence from anywhere.

Key Responsibilities

• Develop and implement a content strategy that aligns with overall digital marketing goals and target audience needs.
• Create engaging and SEO-optimized content, including blog posts, website copy, social media updates, email newsletters, and video scripts.
• Manage and maintain the company's social media profiles, ensuring consistent brand voice and active community engagement.
• Plan and execute email marketing campaigns, including segmentation, copywriting, and performance tracking.
• Analyze content performance using web analytics tools and provide insights for continuous improvement.
• Collaborate with other marketing team members, designers, and external partners to produce high-quality content assets.

Requirements

• Bachelor's degree in Marketing, Communications, English, or a related field.
• Proven experience (3+ years) in digital marketing, with a strong focus on content creation and strategy.
• Excellent writing, editing, and proofreading skills, with a portfolio of published content.
• Proficiency in SEO best practices and experience with keyword research tools.
• Familiarity with content management systems (CMS) and social media management tools.
• Strong analytical skills and experience with web analytics platforms (e.g., Google Analytics).

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work arrangement, offering maximum flexibility and work-life balance.
• Comprehensive health and wellness benefits package.
• Opportunities for professional development and online training.
• A collaborative and supportive virtual team environment, fostering innovation and growth.