Digital Content & Social Media Manager

Placements24; Centurion; On-site; ZAR 420,000 - 700,000; Full time

Benefits offered by this job

Competitive salary package

Modern office in Centurion

Professional development and training

Creativity and innovation culture

Product discounts

Job summary

Placements24 is seeking a Digital Content & Social Media Manager in Centurion to elevate the brand across website, blog, and social channels. You will craft engaging narratives, manage content calendars, and grow online communities.

Collaborate with design and marketing, analyze performance with analytics, stay ahead of trends, and ensure content aligns with brand voice and legal guidelines.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• Minimum of 4 years of experience in digital content creation and social media management, preferably in retail.
• Proven ability to create engaging written and visual content.
• Experience managing multiple social platforms and growing online communities.
• Proficiency with social media tools and CMS.
• Strong understanding of SEO and content optimization.
• Excellent copywriting, editing and proofreading skills.
• Experience with graphic design tools is a plus.
• Strong analytical skills with web analytics experience.
• Excellent communication and collaboration skills.

Responsibilities

• Develop and implement a comprehensive content strategy aligned with marketing goals and brand voice.
• Create, curate, and manage content for the website, blog, social media, and newsletters.
• Manage editorial calendar and ensure timely publication across channels.
• Monitor social channels for trends, feedback and engagement opportunities.
• Respond to comments and queries to foster positive community interactions.
• Collaborate with design and marketing to produce high-quality visuals.
• Analyze content performance using analytics tools and adjust strategies accordingly.
• Stay updated on digital marketing trends and emerging platforms.
• Manage and grow the company's online community and social following.
• Ensure content adheres to brand guidelines and legal requirements.

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Tools

Hootsuite

Buffer

CMS

Canva

Adobe Creative Suite

Google Analytics

Job description

About the Role

Our client, a prominent retail brand headquartered in Centurion, Gauteng, is seeking a dynamic and creative Digital Content & Social Media Manager to elevate their online brand presence. This role is crucial for developing and executing engaging content strategies across all digital platforms, including the company website, blog, and social media channels. The successful candidate will be responsible for crafting compelling narratives, managing content calendars, and fostering vibrant online communities. This is an excellent opportunity for a seasoned professional to lead content initiatives and drive brand engagement in a collaborative and innovative environment within the bustling Centurion, Gauteng area.

Key Responsibilities

• Develop and implement a comprehensive content strategy aligned with marketing goals and brand voice.
• Create, curate, and manage engaging content for the company website, blog, social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), and email newsletters.
• Manage the editorial calendar, ensuring timely publication of content across all channels.
• Monitor social media channels for industry trends, customer feedback, and engagement opportunities.
• Respond to comments and customer queries in a timely and professional manner, fostering positive community interaction.
• Collaborate with the design and marketing teams to produce high-quality visual content, including graphics and videos.
• Analyze content performance using analytics tools to measure engagement, reach, and impact, and adjust strategies accordingly.
• Stay updated on the latest digital marketing trends, social media best practices, and emerging platforms.
• Manage and grow the company's online community and social media following.
• Ensure all content adheres to brand guidelines and legal requirements.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 4 years of experience in digital content creation and social media management, preferably within the retail sector.
• Proven ability to create engaging and effective written and visual content.
• Demonstrated experience managing multiple social media platforms and growing online communities.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer) and content management systems (CMS).
• Strong understanding of SEO principles and how to optimize content for search engines.
• Excellent copywriting, editing, and proofreading skills.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent communication and interpersonal skills, with the ability to collaborate effectively.

Benefits

• Competitive salary package.
• Opportunity to work in a modern office environment in Centurion, Gauteng.
• Professional development and training opportunities.
• Engaging work culture with a focus on creativity and innovation.
• Direct impact on brand visibility and customer engagement.
• Access to company product discounts.