Digital Content Creator & Social Media Manager

Placements24; Pretoria; On-site; ZAR 300,000 - 450,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonus

Medical aid

Professional development

Office in Pretoria

Annual leave

Employee discounts

Job summary

Placements24 in Pretoria is seeking a Digital Content Creator and Social Media Manager to elevate the brand across Instagram, Facebook, TikTok, and the website. You will craft visual and written content, manage calendars, and drive engagement.

The role requires a strong eye for aesthetics, storytelling, and trend awareness, with 3+ years in fashion or e-commerce. Office-based environment with opportunities to influence brand voice and growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Graphic Design, or related field.
• 3+ years in Digital Content Creation or Social Media Management (fashion/e-commerce preferred).
• Strong portfolio in photography, videography, graphic design, and copywriting.
• Proficient in Adobe Creative Suite, Canva, and video editing software.
• Deep knowledge of social media platforms, algorithms, and best practices.
• Experience with social media management and analytics tools (Hootsuite, Buffer, Sprout Social).
• Excellent written and verbal communication with strong brand voice.
• Creative thinker with passion for fashion and digital trends.
• Able to collaborate across teams and manage multiple projects.
• SEO principles understanding is a plus.

Responsibilities

• Create high-quality, engaging content for social media and the company website.
• Develop and manage the social media content calendar.
• Engage with the online community and respond to comments.
• Monitor trends, competitors, and audience engagement to guide strategy.
• Analyze performance metrics and provide reports with insights.
• Collaborate with marketing to brainstorm and execute campaigns.
• Assist in website content updates and SEO-friendly product descriptions.
• Stay updated with design tools and digital marketing best practices.
• Maintain brand consistency across all digital assets.
• Optimize content for different platforms to maximize reach.

Skills

Content creation

Social media management

Video editing

Copywriting

SEO knowledge

Education

Bachelor's degree in Marketing/Communications

Tools

Photoshop

Illustrator

Premiere Pro

Canva

Hootsuite

Job description

About the Role

Our client, a vibrant online fashion boutique, is looking for a creative and results-oriented Digital Content Creator & Social Media Manager to elevate their brand presence. This is an office-based role located in **Pretoria, Gauteng**, requiring your full dedication within our modern workspace. You will be responsible for developing compelling visual and written content that resonates with our target audience across all digital channels, with a strong emphasis on social media engagement. We seek an individual with a keen eye for aesthetics, excellent storytelling abilities, and a deep understanding of social media trends and platform nuances. The ideal candidate will be adept at creating engaging posts, managing social media calendars, and analyzing performance metrics to drive growth and brand loyalty. This role is crucial in shaping our client's online voice and visual identity, ensuring a cohesive and impactful brand experience for our customers. Your creative flair and strategic approach will be key to amplifying our reach and driving sales within the competitive fashion e-commerce market.

Key Responsibilities

• Create high-quality, engaging content (images, videos, graphics, written copy) for social media platforms (Instagram, Facebook, TikTok, Pinterest) and the company website.
• Develop and manage the social media content calendar, ensuring a consistent posting schedule and alignment with marketing campaigns.
• Engage with the online community, respond to comments and messages, and foster positive brand interactions.
• Monitor social media trends, competitor activities, and audience engagement to inform content strategy.
• Analyze social media performance metrics and provide regular reports with insights and recommendations for improvement.
• Collaborate with the marketing team to brainstorm and execute digital marketing campaigns.
• Assist in website content updates and product descriptions to ensure they are engaging and SEO-friendly.
• Stay up-to-date with the latest design tools, social media features, and digital marketing best practices.
• Maintain brand consistency in all digital communications and visual assets.
• Optimize content for different platforms to maximize reach and engagement.

Requirements

• Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
• Proven experience (3+ years) as a Digital Content Creator or Social Media Manager, preferably in the fashion or e-commerce industry.
• Strong portfolio showcasing creative content creation skills (photography, videography, graphic design, copywriting).
• Proficiency in content creation tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, and video editing software.
• In-depth knowledge of social media platforms, their algorithms, and best practices.
• Experience with social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social).
• Excellent written and verbal communication skills with a strong grasp of grammar and brand voice.
• Creative thinking and a passion for fashion and digital trends.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Understanding of SEO principles is a plus.

Benefits

• Our client offers a competitive salary and a performance-based bonus.
• Employees receive comprehensive medical aid benefits and access to wellness programs.
• Opportunities for professional development, including workshops and courses, are provided.
• Enjoy working in a dynamic and creative office environment in **Pretoria**.
• Be part of a growing company with opportunities for career advancement.
• Paid annual leave and public holidays are standard.
• Our client provides a modern workspace equipped with the latest design and content creation tools.
• Employee discounts on products are a popular perk.
• A supportive team culture encourages collaboration and innovation.