Digital Marketing Campaign Specialist

Placements24; Cape Town; Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Performance bonuses

Hybrid work model

Health and wellness benefits

Growth opportunities

Job summary

Placements24 in Kimberley seeks a detail-oriented Digital Marketing Campaign Specialist to plan, execute, and optimize campaigns across social media, email, and paid channels to drive e-commerce results.

This hybrid role combines office collaboration with remote flexibility, requiring strong analytics and project management skills for a dynamic team. opportunities for growth and skill development are available.

Qualifications

• Experience managing digital marketing campaigns, preferably in ecommerce or agency settings.
• Strong knowledge of social media advertising, PPC, and email marketing.
• Proficiency with campaign management tools and analytics (GA, Google Ads, Facebook).
• Excellent organizational and project management skills; ability to manage multiple campaigns.
• Strong communication; capable in a hybrid Kimberley team.

Responsibilities

• Plan, execute, and manage end-to-end digital marketing campaigns across platforms.
• Develop campaign briefs and coordinate with content creators.
• Monitor performance and adjust campaigns to improve engagement, conversions, ROI.
• Collaborate with the team to test new strategies, targeting, and messaging.
• Maintain calendars and communicate campaign progress to stakeholders.

Skills

Digital marketing campaigns

Social media advertising

PPC

Email marketing

Campaign analytics

Project management

Communication

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

About the Role

Our client is looking for a detail-oriented and creative Digital Marketing Campaign Specialist to join their team in Kimberley. This role focuses on the planning, execution, and optimization of digital marketing campaigns, with a specific emphasis on driving results for their e-commerce and social media channels. You will be instrumental in bringing marketing strategies to life, ensuring campaigns are delivered on time, within budget, and achieve their intended objectives. This hybrid position allows for a collaborative office environment combined with remote work flexibility, promoting a productive and balanced work experience.

Key Responsibilities

• Plan, execute, and manage end-to-end digital marketing campaigns across various platforms including social media, email, and paid advertising.
• Develop campaign creative briefs, coordinate with content creators, and ensure timely delivery of campaign assets.
• Monitor campaign performance in real-time, making data-driven adjustments to optimize for key metrics like engagement, conversions, and ROI.
• Collaborate with the digital marketing team to test new campaign strategies, targeting, and messaging.
• Maintain campaign calendars and ensure clear communication with all stakeholders regarding campaign progress and results.

Requirements

• Proven experience in managing digital marketing campaigns, preferably in an e-commerce or agency setting.
• Strong understanding of digital marketing channels, including social media advertising, PPC, and email marketing.
• Proficiency with campaign management tools and analytics platforms (e.g., Google Ads, Facebook Ads Manager, Google Analytics).
• Excellent organizational and project management skills, with the ability to manage multiple campaigns simultaneously.
• Strong communication skills and the ability to work effectively in a hybrid team structure in Kimberley.

Benefits

• Competitive salary and potential for campaign performance bonuses.
• Hybrid work model offering flexibility and convenience.
• Comprehensive health and wellness benefits package.
• Opportunities for professional growth and learning in campaign management.
• A dynamic and results-oriented team environment.