Digital Marketing Specialist

Placements24; Vereeniging; On-site; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Competitive salary

Health and wellness benefits

Paid time off

Professional development

Collaborative work environment

Job summary

Placements24 in Vereeniging is seeking a Digital Marketing Specialist to expand our brand’s reach and engagement across online platforms. You will develop and execute innovative digital marketing strategies that drive audience growth and promote our diverse arts and entertainment offerings.

The role requires 2+ years in digital marketing, strong content creation skills, and the ability to analyze data to optimize campaigns.

Qualifications

• 2+ years of digital marketing experience, preferably in arts & entertainment.
• Proven track record developing and executing digital marketing campaigns.
• Proficiency with social media management tools, SEO/SEM best practices, and email marketing platforms.
• Excellent copywriting and content creation skills.
• Strong analytical skills to translate data into insights.
• Bachelor’s degree in Marketing, Communications, or related field is advantageous.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across social media, email, and other online channels.
• Create engaging content including graphics, videos, and copy for various platforms.
• Monitor campaign performance and provide insights for optimization.
• Manage the company’s social media presence and community engagement.
• Conduct market research to identify trends and audience behaviors.
• Collaborate with marketing and creative teams to ensure brand consistency.

Skills

Digital marketing

Content creation

Social media management

SEO/SEM

Data analytics

Copywriting

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Email marketing platforms

Job description

About the Role

Our client, a dynamic force within the Arts & Entertainment industry in Vereeniging , is seeking a creative and results-driven Digital Marketing Specialist . This role is integral to expanding our brand's reach and engagement across various online platforms. You will be responsible for developing and executing innovative digital marketing strategies that drive audience growth and promote our diverse range of artistic and entertainment offerings. We are looking for a proactive individual with a proven ability to leverage digital channels effectively to connect with target audiences and achieve marketing objectives in the Gauteng region.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across social media, email, and other online channels.
• Create engaging and compelling content, including graphics, videos, and written copy, tailored for different digital platforms.
• Monitor and analyze campaign performance, providing regular reports with insights and recommendations for optimization.
• Manage the company's social media presence, fostering community engagement and responding to inquiries.
• Conduct market research to identify new trends, opportunities, and target audience behaviors.
• Collaborate with the marketing and creative teams to ensure brand consistency and achieve campaign goals.

Requirements

• 2+ years of experience in digital marketing, with a focus on the Arts & Entertainment sector preferred.
• Proven track record of successfully developing and executing digital marketing campaigns.
• Proficiency in social media management tools, SEO/SEM best practices, and email marketing platforms.
• Excellent copywriting, editing, and content creation skills.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Bachelor's degree in Marketing, Communications, or a related field is advantageous.

Benefits

• Competitive annual salary and performance-based incentives.
• Opportunity to shape the digital presence of exciting entertainment projects.
• Comprehensive health and wellness benefits.
• Paid time off and opportunities for professional development.
• A dynamic and collaborative work environment in Vereeniging .