Performance-Driven Digital Advertising Specialist

Placements24

Vereeniging

On-site

ZAR 240,000 - 420,000

Full time

45 hours ago

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Benefits offered by this job

Competitive salary

Health and retirement benefits

Professional development

Dynamic team in Vereeniging

Job summary

Placements24 in Vereeniging is seeking a data-driven Digital Advertising Specialist to design, implement, and optimize paid campaigns across Google, Facebook, Instagram, and LinkedIn. You will manage budgets, monitor ROAS, and refine strategies to maximize conversions.

The role demands strong analytics and platform expertise, plus collaboration with the design team for compelling creatives. Join a dynamic marketing team with growth opportunities and exposure to cutting-edge ad technologies in a

Qualifications

Proven experience as a Digital Advertising Specialist or similar role.
In-depth knowledge of Google Ads, Facebook Ads Manager, and other major ad platforms.
Strong understanding of SEM, PPC, and programmatic advertising principles.
Proficiency with web analytics tools like Google Analytics.
Bachelor's degree in Marketing, Advertising, Business, or a related field.

Responsibilities

Plan, execute, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
Conduct keyword research and audience segmentation to ensure targeted ad delivery.
Develop compelling ad copy and visual creatives in collaboration with the design team.
Monitor campaign performance daily, analyzing key metrics like CTR, conversion rates, and CPA.
Optimize campaigns for better performance, including A/B testing ad copy, landing pages, and targeting parameters.
Manage advertising budgets effectively to ensure optimal allocation and ROI.
Generate regular reports on campaign performance, providing insights and recommendations for improvement.