Digital Advertising Manager

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 600,000 - 900,000; Full time

Job summary

Placements24 is seeking a highly skilled Digital Advertising Manager for a fully remote position. You will lead paid campaigns across Google Ads, Bing, Facebook, Instagram, LinkedIn, and display networks, focusing on acquisition, ROI, and brand awareness.

The role emphasizes data analysis, A/B testing, budget management, and collaboration with content and design teams, with KPI reporting and continuous optimization to drive measurable growth from your home office.

Responsibilities

• Develop and execute comprehensive digital advertising strategies aligned with business objectives.
• Manage and optimize paid search campaigns (SEM) on Google Ads, Bing Ads, focusing on keyword research, bid management, and ad copy creation.
• Plan and manage paid social media campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Oversee display advertising and programmatic campaigns, including targeting, creative development, and performance analysis.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to improve campaign performance and conversion rates.
• Analyze campaign data using tools like Google Analytics, Google Tag Manager, and ad platform reporting to track KPIs and identify areas for optimization.
• Manage advertising budgets effectively to ensure maximum ROI and achieve lead generation or sales targets.
• Collaborate with content and design teams to create compelling ad copy and visuals.
• Stay up-to-date with the latest digital advertising trends, platform updates, and best practices.
• Provide regular performance reports with actionable insights and strategic recommendations.

Job description

About the Role

Our client, a dynamic tech startup focused on innovative software solutions, is seeking a highly skilled and experienced Digital Advertising Manager for a fully remote position. This role is critical in driving customer acquisition and brand awareness through the strategic management of paid digital advertising campaigns. You will be responsible for developing, implementing, and optimizing campaigns across various platforms, including search engines (Google Ads, Bing Ads), social media (Facebook, Instagram, LinkedIn), and display networks. As a remote-first role, you will have the flexibility to work from any location, collaborating with a global team of passionate professionals. The ideal candidate is a data-driven expert with a proven track record in managing significant advertising budgets, a deep understanding of analytics, and a passion for continuous optimization. This is an exciting opportunity to significantly impact the growth trajectory of a cutting-edge company from the convenience of your home office, contributing directly to measurable business results.

Key Responsibilities

• Develop and execute comprehensive digital advertising strategies aligned with business objectives.


• Manage and optimize paid search campaigns (SEM) on Google Ads, Bing Ads, focusing on keyword research, bid management, and ad copy creation.


• Plan and manage paid social media campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter.


• Oversee display advertising and programmatic campaigns, including targeting, creative development, and performance analysis.


• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to improve campaign performance and conversion rates.


• Analyze campaign data using tools like Google Analytics, Google Tag Manager, and ad platform reporting to track KPIs and identify areas for optimization.


• Manage advertising budgets effectively to ensure maximum ROI and achieve lead generation or sales targets.


• Collaborate with content and design teams to create compelling ad copy and visuals.


• Stay up-to-date with the latest digital advertising trends, platform updates, and best practices.


• Provide regular performance reports with actionable insights and strategic recommendations.