Digital Campaigns Manager (Remote-First)

Placements24; East London; Hybrid; ZAR 520,000 - 800,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Health insurance

Professional development

Generous PTO

Remote team culture

Home office allowance

Job summary

Placements24 is seeking an experienced Digital Campaigns Manager to join a fully remote team. You will conceptualize, execute, and optimize high-impact campaigns across paid search, paid social, display and email to drive engagement and leads.

You will use data analytics to inform strategy, measure performance, and continuously improve ROI in a remote-first environment, collaborating with a distributed team and managing budgets and timelines.

Qualifications

• Bachelor's degree in Marketing or related field.
• 4+ years in digital marketing with campaign management focus.
• Proven multi-channel campaign execution experience.
• Expertise in Google Ads and Facebook/LinkedIn advertising.
• Strong analytics and SEO and email automation knowledge.
• Excellent communication and remote-work ability.

Responsibilities

• Develop and execute digital marketing campaign strategies aligned with company goals.
• Manage end-to-end campaign execution across channels (paid search, paid social, display, email, content).
• Define objectives, audiences, budgets, and KPIs.
• Monitor performance, analyze data, identify trends and insights.
• Implement A/B tests and experiments to improve ROI.
• Collaborate with content creators, designers and developers on assets.
• Manage relationships with advertising platforms and partners.
• Generate regular performance reports and recommendations.
• Stay updated on digital marketing trends and best practices.
• Ensure campaigns comply with brand guidelines and regulations.

Skills

Campaign management

Multi-channel marketing

Data analytics

Paid search

Paid social

Email marketing

SEO

Analytics tools

Project management

Remote work

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Programmatic advertising

Google Analytics

Adobe Analytics

Job description

About the Role

Our client is seeking an experienced and innovative Digital Campaigns Manager to join their fully remote team. This pivotal role will see you conceptualizing, executing, and optimizing high-impact digital marketing campaigns across various channels to drive engagement, generate leads, and achieve strategic business objectives. As a remote-first organization, we value autonomy, initiative, and a results-driven approach. The ideal candidate will possess a deep understanding of the digital marketing ecosystem, including SEM, social media advertising, programmatic advertising, email marketing, and content promotion. You will be adept at leveraging data analytics to inform campaign strategy, measure performance, and drive continuous improvement. This is an exceptional opportunity to shape cutting-edge campaigns for a forward-thinking company, working collaboratively with a distributed team. You will be responsible for managing campaign budgets, timelines, and ensuring seamless execution from start to finish. The successful candidate will be a strategic thinker, a strong communicator, and a proactive problem-solver, thriving in a fast-paced, autonomous work environment. We are committed to building a robust remote culture that supports professional growth and work-life balance for all team members, ensuring maximum impact and engagement regardless of location.

Key Responsibilities

• Develop and execute comprehensive digital marketing campaign strategies aligned with company goals.
• Manage end-to-end campaign execution across channels such as paid search, paid social, display advertising, email marketing, and content syndication.
• Define campaign objectives, target audiences, budgets, and key performance indicators (KPIs).
• Monitor campaign performance in real-time, analyzing data to identify trends, insights, and optimization opportunities.
• Implement A/B tests and other experiments to improve campaign effectiveness and ROI.
• Collaborate with content creators, designers, and developers to produce compelling campaign assets.
• Manage relationships with advertising platforms and technology partners.
• Generate regular campaign performance reports, providing clear insights and recommendations to stakeholders.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Ensure all campaigns comply with brand guidelines and industry regulations.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 4+ years of experience in digital marketing, with a strong focus on campaign management.
• Proven success in developing and executing multi-channel digital marketing campaigns.
• Expertise in paid search (Google Ads) and paid social media advertising (Facebook Ads Manager, LinkedIn Ads).
• Strong understanding of programmatic advertising, email marketing automation, and SEO principles.
• Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and reporting dashboards.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Exceptional written and verbal communication skills.
• Ability to work independently, manage time effectively, and thrive in a remote-first environment.

Benefits

• Fully remote work arrangement, providing ultimate flexibility.
• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development, training, and conferences.
• Generous paid time off and holiday leave.
• A dynamic, innovative, and supportive remote team culture.
• Allowance for home office equipment and technology.