Remote Digital Advertising Manager

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 600,000 - 900,000; Full time

Job summary

Placements24 is seeking a highly skilled Digital Advertising Manager for a fully remote position. You will lead paid campaigns across Google Ads, Bing, Facebook, Instagram, LinkedIn, and display networks, focusing on acquisition, ROI, and brand awareness.

The role emphasizes data analysis, A/B testing, budget management, and collaboration with content and design teams, with KPI reporting and continuous optimization to drive measurable growth from your home office.

Responsibilities

• Develop and execute comprehensive digital advertising strategies aligned with business objectives.
• Manage and optimize paid search campaigns (SEM) on Google Ads, Bing Ads, focusing on keyword research, bid management, and ad copy creation.
• Plan and manage paid social media campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Oversee display advertising and programmatic campaigns, including targeting, creative development, and performance analysis.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to improve campaign performance and conversion rates.
• Analyze campaign data using tools like Google Analytics, Google Tag Manager, and ad platform reporting to track KPIs and identify areas for optimization.
• Manage advertising budgets effectively to ensure maximum ROI and achieve lead generation or sales targets.
• Collaborate with content and design teams to create compelling ad copy and visuals.
• Stay up-to-date with the latest digital advertising trends, platform updates, and best practices.
• Provide regular performance reports with actionable insights and strategic recommendations.

Job description

Placements24 is seeking a highly skilled Digital Advertising Manager for a fully remote position. You will lead paid campaigns across Google Ads, Bing, Facebook, Instagram, LinkedIn, and display networks, focusing on acquisition, ROI, and brand awareness.

The role emphasizes data analysis, A/B testing, budget management, and collaboration with content and design teams, with KPI reporting and continuous optimization to drive measurable growth from your home office.