Data-Driven Digital Content Strategist

Placements24; Sandton; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Salary bonus

Health insurance

Professional development

Annual leave

Collaborative environment

Job summary

Placements24 is recruiting a Digital Content Strategist for our client in Sandton, a leading media house. You will shape the digital content landscape, ensuring engaging content reaches target audiences across platforms.

Your role includes data-driven strategy, overseeing creation, and performance analysis in the arts and entertainment sector. The ideal candidate will have strong SEO, social media trend knowledge, CMS proficiency, and excellent analytical skills.

Qualifications

• Bachelor's degree preferred in Marketing, Communications, Journalism, or related field.
• Proven experience in digital content strategy and leadership.
• Strong understanding of SEO, SEM, and CMS.
• Excellent analytical and data interpretation skills.
• Experience with Google Analytics or similar analytics tools.
• Proven ability to manage content across multiple digital channels.

Responsibilities

• Develop and implement data-driven digital content strategies.
• Oversee creation, curation, and distribution of content across channels.
• Conduct keyword research and SEO optimization for content.
• Analyze performance metrics and provide actionable insights.
• Manage content calendars and coordinate with creators, editors, and designers.
• Stay ahead of digital trends to keep content innovative.

Skills

SEO & SEM

Content strategy

Analytics & data interpretation

CMS proficiency

Social media marketing

Editorial leadership

Communication skills

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

Google Analytics

SEMrush

Job description

Placements24 is recruiting a Digital Content Strategist for our client in Sandton, a leading media house. You will shape the digital content landscape, ensuring engaging content reaches target audiences across platforms.

Your role includes data-driven strategy, overseeing creation, and performance analysis in the arts and entertainment sector. The ideal candidate will have strong SEO, social media trend knowledge, CMS proficiency, and excellent analytical skills.