E-commerce Marketing Analytics Specialist (Hybrid)

Placements24; South Africa; Hybride; ZAR 350 000 - 550 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Competitive salary

Professional development

Data-driven environment

Résumé du poste

Placements24 is seeking an E-commerce Marketing Analyst to join the Paarl team. You will measure and report on all digital marketing campaigns and e-commerce activities, translating data into actionable insights to optimize spend and growth.

The role requires strong analytical skills, experience with Google Analytics and data visualization tools, and effective communication for stakeholder presentations. This hybrid position offers growth and exposure to cutting-edge analytics tools.

Qualifications

• Experience as Marketing Analyst or similar role in digital marketing and e-commerce.
• Proficiency with web analytics tools such as Google Analytics.
• Strong quantitative and analytical skills to interpret complex data.
• Experience with data visualization tools such as Tableau or Power BI is a plus.

Responsabilités

• Monitor and report KPI performance across e-commerce channels (paid search, social, email, affiliate).
• Develop dashboards and reports to visualize campaign performance and trends for stakeholders.
• Analyze customer behavior, funnels, and ROI to identify optimization opportunities.
• Assist in planning and executing A/B tests to improve website and campaign effectiveness.
• Collaborate with marketing managers to provide data-driven insights and recommendations.
• Stay updated on industry best practices and trends in digital marketing analytics.

Connaissances

Marketing analytics

Data interpretation

Communication skills

Dashboard visualization

Formation

Bachelor's degree in Marketing or related field

Outils

Google Analytics

Tableau

Power BI

Description du poste

Placements24 is seeking an E-commerce Marketing Analyst to join the Paarl team. You will measure and report on all digital marketing campaigns and e-commerce activities, translating data into actionable insights to optimize spend and growth.

The role requires strong analytical skills, experience with Google Analytics and data visualization tools, and effective communication for stakeholder presentations. This hybrid position offers growth and exposure to cutting-edge analytics tools.