Data-Driven Campaign Lead for Growth

Placements24; Benoni; On-site; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Career growth

Modern office in Benoni

Job summary

Placements24 in Benoni, Gauteng, seeks a Marketing Campaign Specialist to plan, execute and optimize multi-channel campaigns that build brand awareness, acquire customers, and foster retention. You will work closely with creative, analytics, and sales teams to deliver campaigns on time and within budget.

The ideal candidate has hands-on experience with campaign management, data-driven decision making, and strong project coordination.

Qualifications

• Proven experience in marketing campaign management.
• Strong planning, execution, and performance analysis skills.
• Experience with multiple channels and data-driven decision making.

Responsibilities

• Plan, develop, and execute integrated marketing campaigns across multiple channels (digital, print, events).
• Coordinate campaign logistics, timelines, and budgets, ensuring on-time and within-budget delivery.
• Collaborate with creative teams to develop campaign assets, messaging, and collateral.
• Manage relationships with external vendors, agencies, and partners involved in campaign execution.
• Monitor campaign performance against set KPIs, analyze results, and provide detailed reports with actionable insights.
• Optimize campaigns based on performance data to improve engagement and conversion rates.
• Conduct market research and competitor analysis to inform campaign strategies.
• Ensure brand consistency and messaging across all campaign materials.
• Assist with lead nurturing and customer engagement strategies.

Skills

Campaign management

Project management

Data analysis

Communication

Collaboration

Analytical thinking

Education

Bachelor's degree in Marketing

Tools

Marketing automation

CRM systems

Job description

Placements24 in Benoni, Gauteng, seeks a Marketing Campaign Specialist to plan, execute and optimize multi-channel campaigns that build brand awareness, acquire customers, and foster retention. You will work closely with creative, analytics, and sales teams to deliver campaigns on time and within budget.

The ideal candidate has hands-on experience with campaign management, data-driven decision making, and strong project coordination.