Data Analyst - Sandton

Blu Label Unlimited; Sandton; On-site; ZAR 550,000 - 850,000; Full time

Job summary

Blu Label Unlimited in Sandton's Head Office is seeking an experienced Data Analyst to bridge database analytics and direct marketing. You will run target selections from customer databases, perform segmentation, track campaign conversions, and evaluate full P&L impact across marketing channels and call centers.

The role emphasizes SQL proficiency, financial acumen, and strong communication to translate complex data into actionable insights for marketing teams and senior management.

Qualifications

• 3 to 4+ years of experience in database marketing or analytics.
• Experience in Direct Marketing or Call Center campaigns is advantageous.
• Strong SQL querying and data manipulation skills.

Responsibilities

• Query, extract, and align data from customer databases for targeted marketing campaigns.
• Analyze segments to identify high-value audiences and conversion patterns.
• Assess campaign profitability using P&L metrics beyond surface KPIs.
• Collaborate with marketing, call centers, and management to translate data into actions.
• Develop recurring reports and optimize database targeting criteria.

Skills

SQL Proficiency

Financial Acumen

Marketing Knowledge

Strong Communication Skills

Problem Solving

Tools

MySQL

MariaDB

PostgreSQL

Job description

We are searching for an experienced Data Analyst - Sandton at our Head Office facility.

Primary Duties And Responsibilities

Job Purpose:

We are seeking a Senior / Mid-Level Marketing Data Analyst to join our unique business operating at the intersection of database analytics and digital/direct marketing. This role bridges the gap between raw data analysis and commercial execution. You will run target selections from customer databases, perform match and segmentation analysis, track campaign conversion rates, and evaluate full Profit & Loss (P&L) impact across direct marketing channels and call centers.

Key Responsibilities

Database & Campaign Selections

• Query, extract, and match data from customer databases to prepare target lists for marketing campaigns (direct marketing, digital, and call centers).

Segmentation & Conversion Analysis

• Analyze customer segments to determine which groups convert best and identify high-value target audiences.

Commercial & Financial Evaluation

• Apply strong financial acumen to measure campaign profitability, calculating accurate Profit & Loss (P&L) rather than relying solely on surface-level metrics.

Cross-Functional Collaboration

• Translate complex technical data into clear, actionable
• Insights for marketing teams, call centers, and senior management.

Campaign Optimization

• Monitor performance, build recurring reporting frameworks, and continuously optimize database selection criteria.

Competencies

• SQL Proficiency: Hands‑on experience writing queries and managing data in relational databases (MySQL, MariaDB, PostgreSQL, or similar).
• Financial Acumen: Strong understanding of campaign economics, cost per acquisition (CPA), return on ad spend (ROAS), and full Profit & Loss (P&L) analysis.
• Marketing Knowledge: Understanding of digital marketing metrics, customer segmentation, and conversion funnel analytics.
• Strong Communication Skills: Ability to bridge the gap between technical database terminology and strategic marketing goals, presenting insights clearly to non-technical stakeholders.
• Problem‑Solving: Analytical mindset with high attention to detail when working with large data sets.

Education & Experience

• 3 to 4+ years of experience in a database marketing, campaign analysis, or commercial analytics environment.
• Experience in Direct Marketing, Call Center Campaign Management, or Online Marketing is highly advantageous.

Our company provides equal employment opportunities (EE) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.