Customer Loyalty and Promotion Lead

JVR Software; Cape Town; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

JVR Software seeks a Customer Loyalty and Promotion Lead to drive card sales and revenue growth through loyalty and promotion programs. You will shape the loyalty strategy and ensure programs align with customer experience and expectations.

The role covers program design, delivery, project management, and stakeholder relationships, with leadership responsibility and a focus on data analytics, CLM, and delivering measurable improvements in customer value and engagement.

Qualifications

• 7-10 years in Financial Services or consumer sector with leadership experience.
• 1
• 2-3 years in leadership roles with data analytics ownership.
• Postgraduate qualification (Honours or Masters) required.

Responsibilities

• Lead loyalty and promotion programs end-to-end.
• Align loyalty initiatives with customer experience and journey design.
• Build partnerships with stakeholders and manage program delivery.

Skills

Loyalty program design

Analytics proficiency

Data analytics

Customer value management

CLM strategy

Customer journey knowledge

Influence & persuade

Business accelerator

Education

Postgraduate Qualification

Tools

SAS

SQL

Python

R Studio

AWS

Job description

The Customer Loyalty and Promotion Lead is responsible for achieving card sales and advances targets, as well as the overall loyalty strategy. The role focuses on engaging the company’s customer base to drive incremental revenue and increased engagement through loyalty and promotion programs. The role is accountable for building loyalty and promotions solutions aligned to customer experience and expectation in the pursuit of creating a unique loyalty and promotion journey for the customers.

Key areas of focus include:

• Operational Direction
• Program Design & Delivery
• Project Management
• Partner & Stakeholder Relationships
• People Management
• Customer Commercials Management

SKILLS/CAPABILITIES:

• Demonstratable experience working in Digital and Loyalty programmes to drive business growth.
• Strong knowledge of Loyalty metrics and analytics drivers to create sales pathways.
• Data & Analytics experience. (SAS, SQL, Python, R Studio). AWS experience is advantageous.
• Hands-on experience with CVM engine/tools,
• Customer value management (retail banking commercial understanding)
• Ability to develop CLM strategy and successfully implement Customer Loyalty and Promotion projects.
• Functional knowledge of customer experience and journeys
• Proven track record of effectively partnering with Management, Team Members, External Organisations and Partners
• Ability to Influence and Persuade
• Business Accelerator

REQUIREMENTS:

• 7-10 years of experience working in a Financial Services / Consumer organisation, preferably within a Financial Services and Banking environment, of which at least 2-3years experience should be within a Leadership capacity, with demonstrated experience in data & analytics and in owning the end-to-end design and delivery of loyalty and promotions programs.
• Relevant Postgraduate Qualification (minimum Honours) or Masters

• Salary: negotiable.
• Our client is offering a highly competitive salary for this role based on experience.