Brand Manager (Loyalty Partners)

Clicks Group

Wes-Kaap

On-site

ZAR 600,000 - 800,000

Full time

14 days+

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Job summary

A leading retail company in South Africa is seeking a Brand Manager II to drive the Clubcard loyalty program. This role focuses on managing partnerships, optimizing customer experiences, and executing marketing strategies for growth. The ideal candidate has extensive experience in marketing management, particularly in retail, and a strong background in developing partnerships to enhance customer engagement and revenue.

Qualifications

8-10 years marketing management experience in a retail environment.
8-10 years’ experience in retail marketing.
8-10 years’ experience in through-the-line marketing.

Responsibilities

Manage and expand partnerships and customer journeys for loyalty programs.
Lead personalization and customer experience plans.
Design and execute marketing campaigns to add value for partners and Clicks.

Skills

Computer literacy

Presentation skills

Conflict resolution

Interpersonal skills

Communication and stakeholder management

Financial management and budgeting

Persuading and influencing

Problem-solving

Analytical skills

Education

Marketing Degree or equivalent

Job description

We are seeking to appoint a Brand Manager II (Partners) in the Loyalty team within Clicks Marketing. The role will be based at Clicks Head Office and report into the Loyalty Marketing Manager.

Job Purpose

To manage and capitalise on the partnerships built to date whilst shaping and expanding partnerships goals to deliver compelling customer journeys to retain and grow membership and achieve the maximum revenue return through the Clubcard loyalty program. To execute the brand strategy for loyalty by leveraging affinity partner programs and source and onboard new strategic partners aligned to the Clicks strategy to anchor and support the Clicks marketing positioning thereby maximising sales and increasing customer engagement while staying within budget.

Job Objectives

To develop, execute and manage a network of loyalty and retail partners, creating compelling member propositions whilst tapping into partners’ ecosystems by unlocking new cross‑selling opportunities with the aim of achieving both customer and partner expectations.
To lead Deep Loyalty Personalization and Customer Experience Plans by simplifying Loyalty to Partner customer experience and develop a loyalty brand plan that drives member acquisition, engagement, customer value and retention leveraging co‑branded experiences that is unique to the brand.
To perform strategic analysis of data to drive decision‑making through regularly trends analysis, extracting insights from reports, using insights to refine outreach strategies and measure the effectiveness of partnership and Clubcard awareness, acquisition, engagement, and retention efforts.
To design and execute mutually beneficial marketing campaigns that deliver value to both our partners and Clicks.
To collaborate cross‑functionally with Digital, Marketing, and commercial teams to develop and execute alignment between Clubcard acquisition goals and broader marketing campaigns that support member recruitment and engagement.
To optimise revenue and performance growth by driving incremental revenue through partner co‑funded campaigns, expanding reach and return on investment (ROI).
To monitor and measure outcomes of Marketing efforts against KPIs, manage budgets and ensure delivery against revenue and engagement goals with regular quantitative‑driven check‑ins with leadership as requested by manager, business, or partners.
To plan, design, rreif, execute and present multi‑channel brand plans quarterly customer engagement surveys, gathering insights to refine strategy and improve customer experience thereby building deeper expertise in loyalty partner marketing, co‑branding, and loyalty ecosystems.
To drive innovation through gamification, real‑time rewards, omnichannel experience and managing the design, production of Marketing Materials for use in partner channels, overseeing briefing content creation requirements to extend agencies.
To drive and manage the change relating to implementing “customer loyalty first” strategies into the business ways of working, priorities and decisions thereby enabling continuous improvement, integration of sustainable design practices to stay ahead of loyalty retail trends, and developing innovative consumer centric solutions.
To provide revenue forecasts based on historical sales data to establish KPI’s and targets and monitor the yearly brand budget to maximize ROI for all activities.

Job related knowledge

Knowledge of principles of marketing and brand positioning (8 – 10 years)
Knowledge and application of above the line elements (8‑10 years)
Knowledge and application of below the line elements (8‑10 years)
Knowledge and application of print production processes (8‑10 years)
Knowledge of advertising agency processes (8 years)
Knowledge and experience in developing marketing strategies (8 years)
Knowledge and application of digital platforms and loyalty programmes (8 years)
Knowledge of the retail environment, specifically FMCG

Job related skills

Computer literate and sound working knowledge of MS Office (8 years)
Presentation skills (8 years)
Conflict resolution skills (8‑10 years)
Interpersonal skills (8 years)Communication and stakeholder management skills (8 years)
Financial management and budgeting skills (8 years)
Persuading and influencing skills
Problem‑solving skills
Analytical skills
8‑10 years marketing management experience in a retail environment
8‑10 years’ experience in retail marketing
8‑10 years’ experience in through‑the‑line marketing