CRM Loyalty Architect

Ad Talent Africa; Durban; On-site; ZAR 223,200 - 334,800; Full time

Job summary

A marketing-driven organization is seeking a Loyalty and Rewards Specialist to design and optimise loyalty initiatives that enhance customer engagement and retention. The role entails creating data-driven reward programs and campaigns to foster long-term loyalty. The ideal candidate will have 3-5 years of experience in marketing and operations, along with strong CRM, analytics, and collaboration skills. This role is focused on driving retention and optimisation throughout customer journeys.

Qualifications

• 3-5 years’ experience in Marketing and Operations/Admin.
• Strong skills in CRM, analytics and collaboration.

Responsibilities

• Build and optimise CRM-led loyalty and rewards programmes.
• Drive retention through smart lifecycle journeys.
• Track performance, ROI and continuously optimise.
• Collaborate with Marketing, Product and Data teams.

Skills

CRM skills

Analytics skills

Collaboration skills

Job description

A marketing-driven organization is seeking a Loyalty and Rewards Specialist to design and optimise loyalty initiatives that enhance customer engagement and retention. The role entails creating data-driven reward programs and campaigns to foster long-term loyalty. The ideal candidate will have 3-5 years of experience in marketing and operations, along with strong CRM, analytics, and collaboration skills. This role is focused on driving retention and optimisation throughout customer journeys.