CRM & Email Marketing Lead (Braze) — Hybrid Role

Ten Group; Cape Town; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Hybrid work options

Office in Foreshore, Cape Town

Employee discounts on travel and娱乐

Health plan contributions

Wellness program

Job summary

Ten Group is seeking a data-oriented CRM Specialist in Cape Town to own complex email marketing and CRM initiatives. You will craft personalised, data-driven customer experiences and translate insights into actionable campaigns using Braze.

The role requires at least 2 years hands-on CRM/Email Marketing experience, strong lifecycle marketing knowledge, and HTML/CSS for email templates. Hybrid work with a 2x weekly office presence is offered, plus travel perks and a supportive, transformative

Qualifications

• A minimum of 2 years of hands-on experience in CRM and Email Marketing with successful campaign design.
• Strong understanding of customer lifecycle marketing and retention strategies.
• Proficient in HTML and CSS for email creation and optimisation.
• Data-driven mindset with strong analytical skills to derive insights.
• Skilled in A/B testing, audience segmentation, and personalisation strategies.
• Passionate about CRM and trends to improve customer relationships.

Responsibilities

• Create & Deliver Impactful Campaigns: develop engaging email communications and lifecycle journeys.
• Own end-to-end process from copy/visuals to segmentation, testing, deployment, and analysis.
• Enhance Personalisation Through Automation: design scalable customer journeys using Braze features.
• Lead Reporting & Optimisation: monitor CRM metrics and transform data into actionable insights.
• Become the Braze Champion: act as the Braze authority and explore new features.

Skills

CRM & Email Marketing

Braze

HTML & CSS

Segmentation

A/B testing

Data-driven marketing

Analytics

Personalisation

Campaign design

Automation

Tools

Braze

Job description

Ten Group is seeking a data-oriented CRM Specialist in Cape Town to own complex email marketing and CRM initiatives. You will craft personalised, data-driven customer experiences and translate insights into actionable campaigns using Braze.

The role requires at least 2 years hands-on CRM/Email Marketing experience, strong lifecycle marketing knowledge, and HTML/CSS for email templates. Hybrid work with a 2x weekly office presence is offered, plus travel perks and a supportive, transformative