CRM & Lifecycle Automation Specialist

SACAP; Cape Town; On-site; ZAR 550,000 - 750,000; Full time

Job summary

SACAP (The South African College of Applied Psychology) is seeking a CRM & Marketing Automation Specialist to leverage Microsoft Dynamics 365 Customer Insights to deliver targeted, automated communications that support student acquisition, engagement and retention.

You will work with Marketing, Admissions, Business Development and Technology to translate lifecycle requirements into journeys, segments, campaigns and automation workflows, and you will own hands-on implementation and monitoring.

Qualifications

• Relevant degree, diploma or professional qualification in Marketing, Digital Marketing, Business, Information Systems, Customer Experience or a related field.
• Five or more years' experience in CRM, lifecycle marketing, email marketing or marketing automation.
• Hands-on experience using the listed marketing platforms (Dynamics 365 CDP, Salesforce, HubSpot, Adobe Campaign).
• Demonstrated experience building customer journeys, segments, automated campaigns and lead-nurture programmes.
• Experience interpreting campaign, engagement and funnel-performance data.

Responsibilities

• Translate marketing and customer lifecycle requirements into effective customer journeys, audience segments, campaigns and automation workflows.
• Own hands-on implementation, monitoring and optimization of CRM marketing activity across the lifecycle.
• Collaborate with Technology and external providers on integrations, security and platform requirements.
• Liaise with Admissions, Student Support and Academic teams as needed.

Skills

CRM marketing

Lifecycle marketing

Email marketing

Lead nurturing

Customer journeys

Segmentation

Campaign planning

Dynamics 365

Data interpretation

Stakeholder mgmt

Education

Marketing-related degree/diploma

Tools

Microsoft Dynamics 365 Customer Insights

Salesforce Marketing Cloud

HubSpot

Adobe Campaign

Job description

SACAP (The South African College of Applied Psychology) is seeking a CRM & Marketing Automation Specialist to leverage Microsoft Dynamics 365 Customer Insights to deliver targeted, automated communications that support student acquisition, engagement and retention.

You will work with Marketing, Admissions, Business Development and Technology to translate lifecycle requirements into journeys, segments, campaigns and automation workflows, and you will own hands-on implementation and monitoring.