CRM Campaign Lead — Email, Push & In-App

takealot.com; Cape Town; On-site; ZAR 420,000 - 640,000; Full time

Job summary

takealot.com, South Africa's leading online retailer, is seeking a CRM Campaign Executive to join the Marketing team in Cape Town. You will briefing and sending campaigns via email, push and in-app channels, run A/B tests and analyze performance to optimise results.

You will collaborate with Retail, Promotional, Advertising and Design teams to ensure campaigns reflect on-site products and are sent on time. This role reports to the CRM Campaign Manager and requires flexibility for after-hours

Qualifications

• A Degree or National diploma in a marketing/business-related field.
• 3-5 years of experience in an Email Marketing/CRM Role.
• BRAZE certification after 6 months in the role.
• Experience in campaign reporting and analysis (advantageous).
• Experience using liquid or other template languages (advantageous).
• Experience building triggered/lifecycle campaigns (advantageous).
• Experience creating personalised marketing campaigns (advantageous).

Responsibilities

• The creation, scheduling and sending of campaigns via Takealot's Direct Marketing Channels, including email, in-app and push notifications.
• Collaborate with Retail, Promotional, Advertising and Design teams to ensure campaigns go out on time and reflect products on site.
• Manage briefing processes, liaise with Buyers & Clients, oversee Daily Deals, and ensure accurate email rendering across platforms.
• Plan, prioritise and manage the campaign schedule using the CRM Campaign Lead’s approach.
• Optimize processes to streamline briefing, creation and sending of Direct Marketing Campaigns.
• Provide reporting and insights on campaign performance to inform future campaigns.
• Use data to inform content and design of email, push and in-app campaigns.
• Assist with building triggered lifecycle campaigns and conducting A/B tests.
• Apply segmentation to build relevant audiences; use Liquid for dynamic/m personalisation; research competitor practices.

Skills

Email marketing

CRM campaigns

A/B testing

Data analysis

Copywriting

Excel/Sheets

Education

Degree or Diploma in marketing/business

Tools

Braze

Asana

Email on Acid

Litmus

Job description

takealot.com, South Africa's leading online retailer, is seeking a CRM Campaign Executive to join the Marketing team in Cape Town. You will briefing and sending campaigns via email, push and in-app channels, run A/B tests and analyze performance to optimise results.

You will collaborate with Retail, Promotional, Advertising and Design teams to ensure campaigns reflect on-site products and are sent on time. This role reports to the CRM Campaign Manager and requires flexibility for after-hours