CRM Lead: Scale Personalised Lifecycle Marketing

Mr D; Wes-Kaap; On-site; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Total Remuneration Package

Online Learning

Birthday leave

Confidential counselling

Free parking

Job summary

Mr D, a division of the Takealot Group, in Cape Town, is seeking a CRM Lead to own lifecycle marketing and customer engagement, reporting to Head of Customer Growth.

Lead a high-performing CRM team, partnering with Product, Data, Engineering, Marketing and Merchandising to design automated, personalized journeys using Braze and other MarTech.

You will drive KPI improvements, retention and lifetime value through data-driven strategies and a scalable CRM calendar.

Qualifications

• 5+ years’ experience in CRM or lifecycle marketing roles.
• 2+ years’ experience managing multiple direct reports.
• Proven experience executing multi-channel CRM campaigns (push, email, in-app).
• Hands-on experience with CRM and MarTech platforms in complex environments.
• Experience leading CRM strategy across multiple business units.

Responsibilities

• Develop and execute end-to-end CRM strategies with automation and personalisation at scale.
• Lead a CRM team and ensure clear ownership across lifecycle strategy and optimisation.
• Communicate with customers about multiple product offerings with relevance and sequencing.
• Collaborate with Product, Data, Engineering, Marketing and Merchandising.
• Drive marketing automation spanning transactional, promotional and brand communications.
• Establish KPIs and dashboards for CRM campaigns and optimise incrementality.
• Translate data insights into lifecycle strategies and support partner campaigns.
• Drive TakealotMORE adoption across lifecycle touchpoints.

Skills

Analytical thinking

Stakeholder comms

CRM platforms

Braze

Salesforce

Marketing automation

Excel

Leadership

Team management

Strategic thinking

Education

Relevant tertiary qualification

Tools

Braze

Salesforce

Job description

Mr D, a division of the Takealot Group, in Cape Town, is seeking a CRM Lead to own lifecycle marketing and customer engagement, reporting to Head of Customer Growth.

Lead a high-performing CRM team, partnering with Product, Data, Engineering, Marketing and Merchandising to design automated, personalized journeys using Braze and other MarTech.

You will drive KPI improvements, retention and lifetime value through data-driven strategies and a scalable CRM calendar.