CRM Campaign Executive

takealot.com; Cape Town; On-site; ZAR 420,000 - 640,000; Full time

Job summary

takealot.com, South Africa's leading online retailer, is seeking a CRM Campaign Executive to join the Marketing team in Cape Town. You will briefing and sending campaigns via email, push and in-app channels, run A/B tests and analyze performance to optimise results.

You will collaborate with Retail, Promotional, Advertising and Design teams to ensure campaigns reflect on-site products and are sent on time. This role reports to the CRM Campaign Manager and requires flexibility for after-hours

Qualifications

• A Degree or National diploma in a marketing/business-related field.
• 3-5 years of experience in an Email Marketing/CRM Role.
• BRAZE certification after 6 months in the role.
• Experience in campaign reporting and analysis (advantageous).
• Experience using liquid or other template languages (advantageous).
• Experience building triggered/lifecycle campaigns (advantageous).
• Experience creating personalised marketing campaigns (advantageous).

Responsibilities

• The creation, scheduling and sending of campaigns via Takealot's Direct Marketing Channels, including email, in-app and push notifications.
• Collaborate with Retail, Promotional, Advertising and Design teams to ensure campaigns go out on time and reflect products on site.
• Manage briefing processes, liaise with Buyers & Clients, oversee Daily Deals, and ensure accurate email rendering across platforms.
• Plan, prioritise and manage the campaign schedule using the CRM Campaign Lead’s approach.
• Optimize processes to streamline briefing, creation and sending of Direct Marketing Campaigns.
• Provide reporting and insights on campaign performance to inform future campaigns.
• Use data to inform content and design of email, push and in-app campaigns.
• Assist with building triggered lifecycle campaigns and conducting A/B tests.
• Apply segmentation to build relevant audiences; use Liquid for dynamic/m personalisation; research competitor practices.

Skills

Email marketing

CRM campaigns

A/B testing

Data analysis

Copywriting

Excel/Sheets

Education

Degree or Diploma in marketing/business

Tools

Braze

Asana

Email on Acid

Litmus

Job description

takealot.com, South Africa's leading online retailer, is looking for a highly talented CRM Campaign Executive to join our Marketing team in Cape Town

In this role, you will be responsible for briefing and sending campaigns via Takealot's direct marketing channels (i.e. email, push notifications and in-apps), conducting A/B tests and performing analyses to optimise performance as well as assisting the greater Marketing Team where necessary.

• We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won\'t be bored as long as you are prepared for a challenge and want to build something great.

This position reports to the CRM Campaign Manager

Your Responsibilities Will Include

• The creation, scheduling and sending of campaigns via Takealot's Direct Marketing Channels. This includes (but is not limited to) all campaigns sent via email, in-app and push notifications. This includes conceptualising the design and copy briefs.


• Working closely with the Retail, Promotional, Advertising and Design teams to ensure that all campaigns (email, push and in-app) go out on time and accurately reflect products on site.


• Administrative tasks such as but are not limited to creating and managing the briefing process, liaising with Buyers & Clients, managing the Daily Deals process (briefing, checking and sending), and conducting thorough email checks to ensure accuracy and suitable rendering of emails across platforms, coordinating approvals, managing unsubscribes, sending out POEs and updating subscriber preference changes as required.


• Planning, prioritising and managing the campaign schedule using the CRM Campaign Lead’s campaign planning approach.


• Optimising processes to streamline the briefing, creation and sending of Direct Marketing Campaigns.


• Reporting and providing insights into the performance of campaigns to inform future campaigns.


• Using data to inform the content and design of email, push and in-app marketing campaigns.


• Working closely with the CRM Campaign Lead to assist with building triggered lifecycle campaigns.


• Conducting A/B Tests to inform more effective marketing campaigns.


• Applying segmentation techniques to build appropriate email, push and in-app notification audiences.


• Using liquid to build dynamic and personalised marketing campaigns.


• Researching and keeping the team abreast of email and CRM competitor activities, trends and best practices.


• Researching and keeping the team abreast of developments on the numerous platforms & programs we use to ensure that we are aligned with best practices.


• Handling escalations by the CRM Campaign Team and providing appropriate feedback to stakeholders.


• Supporting the greater Marketing team across functions (Brand & Communications, Retail, Design & Digital) in daily administrative tasks relating to Email and App Marketing.


• Completing Daily Deals and Newsletter/Campaign Duty to ensure that Daily Deals (and other campaigns) are accurately sent out on time. (This may require time after hours/ on weekends).

Qualification & Experience

• A Degree or National diploma in a marketing/business-related field.


• 3-5 years of experience in an Email Marketing/CRM Role.


• BRAZE certification after 6 months in the role.


• Experience in campaign reporting and analysis (advantageous).


• Experience using liquid or other template languages (advantageous).


• Experience building triggered/lifecycle campaigns (advantageous).


• Experience creating personalised marketing campaigns (advantageous).

Attributes Required

• Proven track record of being in a role of similar nature.


• Smart, hard-working with demonstrable integrity and willing to put extra hours in to meet deadlines.


• Exceptional written communication and copywriting skills.


• A passion for retail and marketing is essential.


• Highly organised with strong administrative skills and the ability to multitask.


• Meticulous attention to detail.


• The ability to thrive under pressure and meet tight deadlines.


• A strong working knowledge of Google Sheets and Microsoft Excel is required.


• Experience using BRAZE, ASANA, Email on Acid, Litmus (advantageous).


• Willing to take direction and able to work independently, demonstrating initiative.


• Comfortable working under pressure in a fast-paced environment.


• Confident, with very strong interpersonal & communication skills and a proven ability to build productive relationships quickly.


• Ability to take feedback constructively.

The Environment

• We laugh hard, work harder, and take full ownership of our wins (and learning moments!)


• Teamwork makes the dream work – we're solution-seekers who thrive on collaboration


• Got feedback? Bring it on! We're always hungry for fresh ideas and honest input


• Ego? We checked that at the door. Results? Now we're talking!

Takealot Group is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities, to apply