Content Marketing Specialist - Brand Storytelling

Placements24; Rustenburg; On-site; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Professional development

Career advancement

Paid time off

Job summary

Placements24 in Rustenburg, South Africa, seeks a Content Marketing Specialist with a strong storytelling flair to build brand authority and engagement across blogs, websites, social, and emails. You will develop SEO-focused content, manage editorial calendars, and collaborate with design, product, and sales teams to ensure brand consistency and measurable impact.

The ideal candidate has 4+ years in content marketing, proficient with WordPress, and a solid grasp of analytics tools like Google

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
• 4+ years of content marketing experience.
• Proven ability to create SEO-friendly content for a B2C audience.
• Experience with WordPress CMS.
• Strong SEO knowledge and practices.
• Excellent written and verbal communication; grammar-focused.
• Experience with social media marketing and community management.
• Familiarity with analytics tools like Google Analytics.
• Ability to manage multiple projects and meet deadlines.
• Creative storyteller with attention to detail.

Responsibilities

• Develop and implement a comprehensive content marketing strategy.
• Create high-quality, SEO-optimized content for blogs, pages, social, emails, and case studies.
• Conduct keyword research and competitor analysis.
• Manage editorial calendar and timely delivery.
• Collaborate with design, product, and sales teams.
• Monitor content performance with analytics and optimize.
• Maintain a consistent brand voice and tone.
• Stay updated with content trends and SEO best practices.
• Edit and proofread content to ensure quality.
• Explore new formats and distribution channels.

Skills

Content marketing

Copywriting

SEO

Storytelling

Editorial planning

Communication

Social media

Analytics

Education

Bachelor's degree in Marketing/Communications/English/Journalsim

Tools

WordPress

Job description

About the Role

Our client, a recognized leader in the consumer goods sector, is looking for a creative and strategic Content Marketing Specialist to join their dedicated marketing team. This role is pivotal in developing and executing compelling content strategies that resonate with our target audience, build brand authority, and drive engagement across multiple platforms. The ideal candidate possesses a natural flair for storytelling, a strong understanding of SEO principles, and the ability to translate complex ideas into accessible and engaging content. You will be responsible for creating a variety of content formats, including blog posts, website copy, social media updates, and marketing collateral. This is an exciting opportunity to shape the narrative of a well-established brand and contribute to its continued growth within **Rustenburg, North West**.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business objectives and target audience needs.
• Create high-quality, engaging, and SEO-optimized content for various channels, including blog posts, website pages, social media, email campaigns, and case studies.
• Conduct keyword research and competitor analysis to identify content gaps and opportunities.
• Manage the editorial calendar, ensuring timely delivery of content across all platforms.
• Collaborate with internal teams (e.g., design, product, sales) to ensure content accuracy and brand consistency.
• Monitor content performance using analytics tools and make data-driven adjustments to optimize engagement and conversion rates.
• Develop and maintain a consistent brand voice and tone across all marketing communications.
• Stay up-to-date with the latest content marketing trends, SEO best practices, and digital marketing strategies.
• Edit and proofread content to ensure grammatical accuracy and adherence to style guidelines.
• Explore new content formats and distribution channels to expand reach and engagement.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 4 years of experience in content marketing, copywriting, or a similar role.
• Demonstrated experience in creating engaging and SEO-friendly content for a B2C audience.
• Proficiency in content management systems (CMS) such as WordPress.
• Strong understanding of SEO principles and best practices.
• Excellent written and verbal communication skills, with impeccable grammar and editing abilities.
• Experience with social media marketing and community management.
• Familiarity with analytics tools (e.g., Google Analytics) to track content performance.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Creative mindset with a keen eye for detail and a passion for storytelling.

Benefits

• Our client offers a competitive salary and a comprehensive benefits package, including medical aid and retirement fund contributions.
• This role is based in our modern office in **Rustenburg, North West**, providing a collaborative and supportive work environment.
• Employees have access to professional development opportunities, including training courses and workshops to enhance their skills.
• You will be part of a dynamic marketing team, contributing to impactful campaigns for a respected brand.
• Additional benefits include paid time off and opportunities for career advancement within the organization.
• Join us and help shape the voice of our brand.