Senior Content Creator & Copywriter

Placements24; Rustenburg; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Hybrid work arrangement

Medical aid and retirement planning

Job summary

Placements24 in Rustenburg, North West, is seeking a Senior Content Creator & Copywriter to join its marketing team. You will craft narratives and copy across digital platforms, ensuring the brand voice is consistent and engaging.

The role requires a strong portfolio, SEO knowledge, and the ability to adapt tone to multiple channels. Hybrid work is offered, with opportunities for professional growth and collaboration with designers and marketers.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English or related field.
• 5+ years of professional experience in Content Creation/Copywriting.
• Exceptional writing, editing and proofreading skills with a strong portfolio.
• Proven ability to write persuasive copy for diverse audiences and platforms.
• Solid understanding of SEO principles for content optimization.
• Experience with content management systems (CMS) is a plus.
• Excellent communication and collaboration skills.
• Creative thinking and proactive problem solving.
• Experience in Rustenburg or North West is advantageous but not essential.

Responsibilities

• Develop creative content strategies and compelling narratives that resonate with target audiences.
• Write copy for websites, social media posts, emails, advertisements, and brochures.
• Craft headlines and calls-to-action to drive engagement and conversions.
• Collaborate with designers and marketing teams to create visually appealing content.
• Ensure content is optimized for search engines and brand voice consistency.
• Edit and proofread to maintain high quality standards.
• Manage content calendars and timely delivery of assets.
• Conduct market research and competitive analysis to identify content opportunities.
• Adapt writing style to match different brand voices and platforms.
• Contribute to brainstorming sessions for new campaigns and content ideas.

Skills

Content creation

Copywriting

SEO

Editing

Research

Communication

Creative thinking

Education

Bachelor's degree in Marketing, Communications, Journalism, English

Tools

CMS

Job description

About the Role

Our client is seeking a highly skilled and imaginative Senior Content Creator & Copywriter to join their vibrant marketing team in Rustenburg, North West. This role is central to crafting compelling narratives and engaging content across all digital and traditional platforms. You will be responsible for developing creative concepts, writing persuasive copy, and ensuring brand voice consistency. The ideal candidate is a wordsmith with a passion for storytelling, a knack for SEO optimization in content, and a strong understanding of various content formats, from blog posts and social media updates to website copy and video scripts. This position offers a fantastic opportunity to influence brand perception and connect with audiences on a deeper level within the Rustenburg community and beyond.

Key Responsibilities

• Develop creative content strategies and compelling narratives that resonate with target audiences.
• Write clear, concise, and engaging copy for various marketing materials, including website content, social media posts, email campaigns, advertisements, and brochures.
• Craft compelling headlines and calls-to-action that drive engagement and conversions.
• Collaborate with designers and marketing specialists to create visually appealing and impactful content.
• Ensure all content is optimized for search engines (SEO) to improve organic visibility.
• Edit and proofread content to maintain high standards of quality, grammar, and accuracy.
• Manage content calendars and ensure timely delivery of all content assets.
• Conduct market research and competitor analysis to identify content opportunities.
• Adapt writing style and tone to match different brand voices and platforms.
• Contribute to brainstorming sessions for new marketing campaigns and content ideas.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of professional experience as a Content Creator, Copywriter, or similar role.
• Exceptional writing, editing, and proofreading skills with a strong portfolio of published work.
• Proven ability to write persuasive and engaging copy for diverse audiences and platforms.
• Solid understanding of SEO principles and best practices for content optimization.
• Experience with content management systems (CMS) is a plus.
• Proficiency in research and analytical skills to understand audience needs.
• Excellent communication and collaboration skills.
• Creative thinking and a proactive approach to problem-solving.
• Experience in Rustenburg or the North West region is advantageous but not essential.

Benefits

• Competitive salary package.
• Opportunity to shape brand messaging and creative direction.
• Collaborative and inspiring work atmosphere.
• Professional growth and development opportunities.
• Hybrid work arrangement for work-life balance.
• Contribution to exciting marketing initiatives.
• Comprehensive benefits package including medical aid and retirement planning.