Content Strategist & PR Specialist

Placements24; Vereeniging; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Health insurance

Professional development opportunities

Remote work options

Job summary

Placements24 is seeking a talented Content Strategist & PR Specialist to join our expanding team in a fully remote capacity, based from Vereeniging in Gauteng. You will shape narratives, manage media relations, and drive brand visibility across platforms while ensuring consistent voice and message alignment with marketing goals.

The ideal candidate will bring 4+ years of content creation, strategy, and PR experience, with strong SEO knowledge and excellent English communication.

Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, or English.
• 4+ years in content creation, content strategy, or public relations.
• Proven ability to write compelling content for diverse audiences and platforms.
• Demonstrated success in media outreach and relationship building.
• Strong understanding of SEO and content optimization.
• Excellent written and verbal English communication.
• Experience with CMS and social media management tools.
• Ability to work independently in a remote setting.

Responsibilities

• Develop and execute a comprehensive content strategy aligned with PR and marketing objectives.
• Create high-quality content for blogs, social media, website copy, press releases, and newsletters.
• Manage media relations and build connections with journalists and influencers.
• Identify opportunities for positive media coverage.
• Monitor media mentions and analyze campaign performance for insights.
• Maintain brand voice and consistency across communications.
• Collaborate with internal teams to gather information and support needs.
• Manage content calendars and editorial workflows.
• Assist in crisis communication planning.

Skills

Content strategy

Content creation

Public relations

Media relations

SEO principles

Editorial planning

English writing

Education

Bachelor's degree in Communications/Journalism/Marketing/English

Tools

CMS

Social media management tools

Job description

About the Role

Our client, a dynamic and innovative company operating within the Gauteng region, is seeking a talented Content Strategist & PR Specialist to join their expanding team, based remotely. This role is pivotal in shaping compelling narratives and ensuring effective communication across all platforms, both internally and externally. The ideal candidate will possess a unique blend of creative content development skills and strategic public relations expertise. You will be responsible for developing engaging content that resonates with target audiences, managing media relations, and enhancing the company's brand presence. This is an exciting opportunity for a proactive and creative individual to contribute significantly to our client's growth and visibility within the competitive South African market. If you are a master storyteller with a flair for PR and a strategic approach to content, this remote role in Vereeniging is an excellent fit.

Key Responsibilities

• Develop and execute a comprehensive content strategy aligned with PR and marketing objectives.
• Create high-quality, engaging content for various channels, including blog posts, social media, website copy, press releases, and newsletters.
• Manage media relations, building and maintaining strong connections with journalists and influencers.
• Proactively identify and pursue opportunities for positive media coverage.
• Monitor media mentions and analyze campaign performance, providing actionable insights.
• Ensure brand consistency and tone of voice across all communications.
• Collaborate with internal teams to gather information and support communication needs.
• Manage content calendars and editorial workflows.
• Assist in developing and implementing crisis communication plans.

Requirements

• Bachelor's degree in Communications, Journalism, Marketing, English, or a related field.
• Minimum of 4 years of experience in content creation, content strategy, or public relations.
• Proven ability to write compelling and persuasive content for diverse audiences and platforms.
• Demonstrated success in media outreach and relationship building.
• Strong understanding of SEO principles and content optimization techniques.
• Excellent written and verbal communication skills in English.
• Proficiency with content management systems (CMS) and social media management tools.
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• Creative thinking and problem-solving skills.

Benefits

Our client offers a competitive salary package and a comprehensive benefits program, including health insurance and opportunities for professional development. This fully remote position provides excellent flexibility and work-life balance, allowing you to work from anywhere. You will have the opportunity to work on exciting projects with a forward-thinking company and contribute to impactful communication strategies that reach audiences across Gauteng and beyond. We foster a collaborative and supportive virtual work environment where innovation and creativity are highly valued.