PR and Content Strategist

Placements24; Gqeberha; Hybrid; ZAR 450,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Diverse client exposure

Professional growth opportunities

Collaborative culture

Paid time off

Job summary

Placements24 in Port Elizabeth (Port Elizabeth, Eastern Cape) seeks a creative PR and Content Strategist to lead integrated campaigns for a diverse client portfolio. The role blends strategic planning with hands-on content creation, media outreach, and brand storytelling.

The ideal candidate will craft compelling narratives, manage media relationships, and ensure content aligns with client objectives. This hybrid position balances remote work with collaborative office sessions to drive campaign

Qualifications

• Bachelor’s degree in communications/PR or related field.
• Minimum 3 years in public relations and/or content strategy.
• Proven ability to write clear, concise content for various platforms.
• Strong understanding of PR principles and media outreach techniques.
• Experience with CMS and content tooling.

Responsibilities

• Develop and implement integrated PR and content strategies for clients.
• Craft press releases, media pitches, articles, and other PR materials.
• Create engaging content for social media, blogs, websites, and email campaigns.
• Manage media relations: identify target media, pitch stories, build relationships.
• Conduct research to understand client industries, audiences, and competitors.
• Monitor media coverage and analyze campaign performance with reports.
• Collaborate with designers and team members to produce high-quality content.
• Ensure content and PR align with brand guidelines and objectives.
• Stay updated with trends in PR, content marketing, and social media.
• Assist in developing proposals and presentations for prospective clients.

Skills

Writing

Media outreach

Research & analysis

Interpersonal skills

Time management

Education

Bachelor's degree in Communications/Marketing/Journ/PR

Tools

CMS

Social media tools

Job description

About the Role

Our client, a dynamic marketing agency, is seeking a creative and strategic PR and Content Strategist to join their team in Port Elizabeth, Eastern Cape, ZA . This hybrid role will involve developing and executing compelling public relations campaigns and creating engaging content for a diverse portfolio of clients. You will be responsible for crafting brand narratives, managing media outreach, and ensuring that all content aligns with client objectives and brand messaging. The ideal candidate will have a strong understanding of PR principles, excellent writing skills, and a knack for creating content that resonates with target audiences across various platforms. This is an excellent opportunity to work in a collaborative agency environment, contributing to the success of multiple brands and developing innovative communication strategies. You will have the chance to shape brand stories and build meaningful connections with the public and media. We are looking for an enthusiastic professional who is adept at translating client needs into effective PR and content solutions. The hybrid nature of this role allows for a balance between focused remote work and collaborative team sessions in the office. Your ability to think creatively and strategically will be key to delighting clients and achieving campaign success.

Key Responsibilities

• Develop and implement integrated PR and content strategies for clients.
• Craft compelling press releases, media pitches, articles, and other PR materials.
• Create engaging and relevant content for social media, blogs, websites, and email campaigns.
• Manage media relations, including identifying target media, pitching stories, and building relationships.
• Conduct research to understand client industries, target audiences, and competitor activities.
• Monitor media coverage and analyze campaign performance, providing regular reports.
• Collaborate with graphic designers and other team members to produce high-quality content.
• Ensure all content and PR efforts align with client brand guidelines and communication objectives.
• Stay up-to-date with industry trends in PR, content marketing, and social media.
• Assist in developing proposals and presentations for prospective clients.

Requirements

• Bachelor's degree in Communications, Marketing, Journalism, Public Relations, or a related field.
• Minimum of 3 years of experience in public relations and/or content strategy.
• Proven ability to write clear, concise, and engaging content for various platforms.
• Strong understanding of PR principles and media outreach techniques.
• Experience with social media management and content creation tools.
• Excellent research and analytical skills.
• Ability to manage multiple client projects simultaneously and meet deadlines.
• Strong interpersonal and teamwork skills.
• Proficiency in content management systems (CMS) is a plus.
• Experience in a marketing agency setting is advantageous.

Benefits

• Competitive salary and potential for performance-based incentives.
• Hybrid work model offering flexibility and office-based collaboration.
• Exposure to a diverse range of clients and industries.
• Opportunities for professional growth and skill development.
• Collaborative and creative agency culture.
• Paid time off and company holidays.
• Contribution to impactful marketing and communication campaigns.