Content and PR Specialist

Placements24; Centurion; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary package

Medical aid and provident fund

Hybrid work arrangement

Professional development and training

Dynamic and creative work environment

Access to Centurion office facilities

Annual performance bonuses

Job summary

Placements24 is seeking a Creative Content and PR Specialist to join its Media & PR department in Centurion, Gauteng. This hybrid role blends remote work with office collaboration to shape the brand narrative.

You will produce press releases, blogs, social posts, and website copy, manage media outreach, and collaborate with marketing and product teams to deliver integrated campaigns and consistent messaging. Stay ahead of industry trends and measure impact to continually improve content strategy.

Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, English, or related field.
• 3+ years of content creation and public relations experience.
• Exceptional writing, editing, and proofreading skills.
• Experience developing and pitching media stories.
• Familiarity with SEO and content optimization techniques.

Responsibilities

• Create compelling content for press releases, articles, blog posts, website copy, and social media.
• Develop and implement PR strategies to enhance brand visibility and media presence.
• Manage media outreach and build relationships with journalists.
• Monitor media coverage and social conversations related to the brand.
• Support integrated marketing and communications campaigns.
• Ensure brand consistency across all communications.
• Collaborate with marketing, sales, and product teams to gather information.
• Analyze content and PR effectiveness and provide recommendations.

Skills

Content creation

Public relations

Copywriting

Editing

SEO principles

Social media management

Media outreach

Project management

Team collaboration

Independence

Education

Bachelor's degree in Communications/Journalism/Marketing/English

Tools

SEO tools

Social media platforms

Job description

About the Role

Our client, a prominent leader in its industry, is actively seeking a creative and detail-oriented Content and PR Specialist to join their vibrant Media & PR department in Centurion, Gauteng . This role is ideal for an individual passionate about crafting engaging content and driving impactful public relations initiatives. You will be responsible for developing high-quality written and visual content for various platforms, including press releases, blog posts, social media updates, and website copy, while also managing media outreach to secure positive coverage. The position requires a blend of strong writing skills, a strategic PR mindset, and an understanding of digital marketing principles. You will play a crucial role in shaping the company's brand narrative and ensuring consistent communication across all touchpoints. This hybrid role offers the flexibility to work both remotely and from our modern offices in Centurion , a prime location in Gauteng, fostering a productive and balanced work environment. The ideal candidate thrives in a collaborative setting and is adept at managing multiple projects simultaneously.

Key Responsibilities

• Create compelling and engaging content for various communication channels, including press releases, articles, blog posts, website copy, and social media updates.
• Develop and implement PR strategies to enhance brand visibility and media presence.
• Manage media outreach, build relationships with journalists, and pitch relevant stories.
• Monitor media coverage and social media conversations related to the brand and industry.
• Assist in the development and execution of integrated marketing and communications campaigns.
• Ensure brand consistency in all communications and content.
• Collaborate with internal teams (marketing, sales, product) to gather information and develop communication materials.
• Analyze the effectiveness of content and PR efforts, providing insights and recommendations for improvement.
• Support the organization and execution of media events and press conferences.
• Stay informed about industry trends and best practices in content creation and public relations.

Requirements

• Bachelor's degree in Communications, Journalism, Marketing, English, or a related field.
• Proven experience (3+ years) in content creation and public relations.
• Exceptional writing, editing, and proofreading skills.
• Demonstrated ability to develop and pitch media stories.
• Familiarity with SEO principles and content optimization techniques.
• Experience with social media management tools and platforms.
• Strong understanding of the media landscape in South Africa.
• Excellent organizational and project management skills.
• Ability to work independently and as part of a team.
• Creative mindset with a keen eye for detail.

Benefits

• Competitive salary package.
• Medical aid and provident fund benefits.
• Hybrid work arrangement for optimal work-life balance.
• Opportunities for professional development and training.
• Dynamic and creative work environment.
• Access to modern office facilities in Centurion .
• Annual performance bonuses.