Content Strategist - PR Focus

Placements24; Polokwane; On-site; ZAR 450,000 - 750,000; Full time

Benefits offered by this job

Remote work

Flexible hours

Health, dental, and vision insurance

Home office allowance

Professional development

Job summary

Placements24 is seeking a highly creative Content Strategist with a strong PR focus to join our fully remote team. You will develop and oversee content programs that boost the company’s reputation, engage audiences, and support PR objectives across media and digital channels.

Collaborating with PR and marketing, you’ll craft narratives, manage a content calendar, optimize for SEO and UX, and analyze performance to drive improvements.

Qualifications

• 5+ years in content strategy, marketing, or communications with PR.
• Proven ability to develop and execute content strategies that drive engagement.
• Exceptional writing, editing, and storytelling with published work.
• Strong SEO understanding and content optimization.
• Experience with CMS and analytics platforms.
• Bachelor’s degree in Communications, Journalism, English, Marketing, or related field.

Responsibilities

• Develop and manage a content calendar aligned with PR strategies and company objectives.
• Create high-quality, engaging content including articles, blog posts, case studies, social media updates, and website copy.
• Collaborate with PR and marketing teams to ensure content supports media outreach and campaign goals.
• Optimize content for search engines (SEO) and user experience across all digital platforms.
• Analyze content performance using analytics tools, providing insights and recommendations for improvement.
• Research industry trends and audience needs to inform content creation and strategy.

Skills

Content strategy

Public relations

Storytelling

Writing

Editing

Analytics

Education

Bachelor’s degree in Communications, Journalism, English, Marketing, or related field

Tools

CMS

Analytics tools

SEO tools

Job description

About the Role

Our client is searching for a highly creative and strategically-minded Content Strategist with a strong focus on Public Relations to join their fully remote team. In this role, you will be responsible for developing and overseeing the execution of compelling content strategies that enhance the company's reputation, engage key audiences, and support overall PR objectives. You will identify compelling narratives, craft engaging content across various platforms, and ensure a cohesive and impactful message that resonates with media, stakeholders, and the public. This is a significant opportunity for a seasoned content professional to drive impactful communications from anywhere in the country.

Key Responsibilities

• Develop and manage a content calendar aligned with PR strategies and company objectives.
• Create high-quality, engaging content including articles, blog posts, case studies, social media updates, and website copy.
• Collaborate with PR and marketing teams to ensure content supports media outreach and campaign goals.
• Optimize content for search engines (SEO) and user experience across all digital platforms.
• Analyze content performance using analytics tools, providing insights and recommendations for improvement.
• Research industry trends and audience needs to inform content creation and strategy.

Requirements

• 5+ years of experience in content strategy, content marketing, or communications, with a significant PR component.
• Proven ability to develop and execute successful content strategies that drive engagement and achieve business goals.
• Exceptional writing, editing, and storytelling skills, with a portfolio of published work.
• Strong understanding of SEO best practices and content optimization techniques.
• Experience with content management systems (CMS) and analytics platforms.
• Bachelor’s degree in Communications, Journalism, English, Marketing, or a related field.

Benefits

• Excellent salary package with performance-based bonuses.
• Fully remote position with flexible working hours.
• Comprehensive health, dental, and vision insurance.
• Allowance for home office setup and professional development.
• A collaborative and innovative work environment focused on impactful communication.