Content Marketing and PR Lead

Placements24; Stellenbosch; Hybrid; ZAR 800,000 - 1,100,000; Full time

Benefits offered by this job

Fully remote

Flexible hours

Health, dental, and vision insurance

Generous PTO

Career development opportunities

Job summary

Placements24 is seeking an innovative Content Marketing and PR Lead to drive brand storytelling remotely. Lead content creation across blogs, white papers, and multimedia while managing media outreach and integrated campaigns.

You will shape the PR agenda with significant autonomy and collaborate with marketing, sales, and product teams. The role demands a strategic thinker with 5–7 years in content marketing or PR, exceptional writing, SEO knowledge, and proven success in leading remote teams.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 5-7 years of experience in content marketing, public relations, or a similar role, with a proven track record in leading initiatives.
• Exceptional writing, editing, and storytelling skills with a strong portfolio of published work.
• Deep understanding of SEO principles, content distribution channels, and social media marketing.
• Experience with PR tools, content management systems (CMS), and analytics platforms.
• Strong leadership and project management abilities, with experience managing remote teams.

Responsibilities

• Develop and execute a comprehensive content marketing and PR strategy aligned with business objectives.
• Oversee the creation of high-quality content, including blog posts, articles, white papers, case studies, infographics, and videos.
• Build and maintain strong relationships with key media contacts, influencers, and industry publications.
• Manage all aspects of online PR, including press release distribution, online media outreach, and digital reputation management.
• Analyze content performance and PR campaign effectiveness, providing actionable insights and recommendations.
• Collaborate with marketing, sales, and product teams to ensure cohesive brand messaging and integrated campaigns.

Skills

Content marketing

Public relations

SEO

Writing & storytelling

Leadership

Remote team management

Analytics

CMS

PR tools

Content strategy

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

CMS

PR tools

Analytics platforms

Job description

About the Role

Our client is seeking an innovative and strategic Content Marketing and PR Lead to spearhead their brand storytelling and media outreach efforts. This fully remote role requires a blend of creative content development, digital marketing savvy, and robust PR expertise to build brand awareness and authority. You will lead the creation of engaging content across multiple platforms, manage media relations, and develop integrated campaigns that resonate with target audiences. This is a prime opportunity for a seasoned professional to drive the content and PR agenda for a dynamic company, offering significant autonomy and the chance to shape brand perception from anywhere.

Key Responsibilities

• Develop and execute a comprehensive content marketing and PR strategy aligned with business objectives.
• Oversee the creation of high-quality content, including blog posts, articles, white papers, case studies, infographics, and videos.
• Build and maintain strong relationships with key media contacts, influencers, and industry publications.
• Manage all aspects of online PR, including press release distribution, online media outreach, and digital reputation management.
• Analyze content performance and PR campaign effectiveness, providing actionable insights and recommendations.
• Collaborate with marketing, sales, and product teams to ensure cohesive brand messaging and integrated campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 5-7 years of experience in content marketing, public relations, or a similar role, with a proven track record in leading initiatives.
• Exceptional writing, editing, and storytelling skills with a strong portfolio of published work.
• Deep understanding of SEO principles, content distribution channels, and social media marketing.
• Experience with PR tools, content management systems (CMS), and analytics platforms.
• Strong leadership and project management abilities, with experience managing remote teams.

Benefits

• Highly attractive salary and performance-driven bonuses.
• Fully remote work setup with flexible hours and minimal travel.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holiday schedule.
• Significant opportunities for career advancement and professional development in a growing field.