Content Strategist - Media

Placements24; Durban; On-site; ZAR 303,000 - 620,000; Full time

Benefits offered by this job

Contractor rate

Diverse projects

Durban exposure

Team environment

Contract extension

Professional development

Job summary

Placements24 is seeking a highly creative Content Strategist for our Durban, KwaZulu-Natal headquarters. You will develop and execute content plans across multiple channels, driving audience engagement and brand objectives.

The role requires 4+ years in content strategy or digital marketing, excellence in writing and SEO, and strong CMS/analytics experience. This is an office-based position in Durban with opportunities to influence diverse projects.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• 4+ years of experience in content strategy, content marketing, or digital marketing.
• Proven ability to develop and execute successful content strategies.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO best practices and content optimization techniques.
• Experience with content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Familiarity with various content formats (written, visual, video).
• Strong project management and organizational skills.
• Ability to work collaboratively in an office environment.
• Creative mindset with a keen eye for detail.

Responsibilities

• Develop and implement a comprehensive content strategy aligned with marketing and business goals.
• Conduct audience research and competitive analysis to inform content creation.
• Plan, create, and manage editorial calendars for all content platforms.
• Oversee the production of high-quality content, including articles, blog posts, videos, infographics, and social media updates.
• Optimize content for SEO and user engagement.
• Collaborate with design, marketing, and PR teams to ensure cohesive messaging.
• Analyze content performance metrics and provide actionable insights for improvement.
• Stay current with industry trends and emerging content formats.
• Manage content distribution across various channels, including web, social media, and email.
• Ensure all content adheres to brand guidelines and quality standards.

Skills

Content strategy

Content marketing

Digital marketing

SEO

Editing/writing

CMS experience

Analytics tools (Google Analytics)

Education

Bachelor's degree in Marketing

Tools

CMS

Google Analytics

Job description

About the Role Our client is seeking a highly creative and strategic Content Strategist to join their innovative media team in Durban, KwaZulu-Natal. This role is critical for developing and executing engaging content plans that resonate with target audiences and drive brand objectives. The ideal candidate will have a deep understanding of content marketing, digital platforms, and audience engagement. You will be responsible for overseeing the creation, distribution, and performance of content across various channels. This is an office-based position, providing an opportunity to collaborate closely with a dedicated team in our Durban headquarters, fostering a strong sense of community and shared purpose. This role is perfect for a forward-thinking content professional eager to make a tangible impact.

Key Responsibilities

• Develop and implement a comprehensive content strategy aligned with marketing and business goals.
• Conduct audience research and competitive analysis to inform content creation.
• Plan, create, and manage editorial calendars for all content platforms.
• Oversee the production of high-quality content, including articles, blog posts, videos, infographics, and social media updates.
• Optimize content for SEO and user engagement.
• Collaborate with design, marketing, and PR teams to ensure cohesive messaging.
• Analyze content performance metrics and provide actionable insights for improvement.
• Stay current with industry trends and emerging content formats.
• Manage content distribution across various channels, including web, social media, and email.
• Ensure all content adheres to brand guidelines and quality standards.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 4 years of experience in content strategy, content marketing, or digital marketing.
• Proven ability to develop and execute successful content strategies.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO best practices and content optimization techniques.
• Experience with content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Familiarity with various content formats (written, visual, video).
• Strong project management and organizational skills.
• Ability to work collaboratively in an office environment.
• Creative mindset with a keen eye for detail.

Benefits

• Competitive contractor rate.
• Opportunity to work on exciting and diverse projects for a reputable client.
• Gain valuable experience within a vibrant media and PR landscape in Durban.
• Collaborative and supportive team environment.
• Potential for contract extension based on performance.
• Access to professional development resources.