Content Strategist

Red Ribbon Communications; Cape Town; On-site; ZAR 360,000 - 540,000; Full time

Job summary

Red Ribbon Communications in Cape Town seeks a Content Strategist to lead editorial calendars for 12 clients, shaping topics that stay fresh and aligned with industry news hooks. You will draft writer briefs, manage a freelance tech-writing roster, and ensure tight fact-checking and source tracing.

Turn approvals into additional formats like LinkedIn posts and newsletters. You will collaborate with Senior Account Managers, leverage Google Workspace, and keep assets organized, contributing to a

Qualifications

• Ability to translate complex tech topics into journalist-ready narratives.
• Experience coordinating multiple editorial calendars across clients.
• Strong briefing, onboarding, and management of freelance writers.

Responsibilities

• Define distinct content lanes for 12 clients to avoid headline conflicts.
• Map out quarterly content calendars and align with news hooks and awareness days.
• Draft briefs for writers and manage external freelancers to keep content moving.

Skills

Content strategy

Editorial calendar management

Freelance writer management

Fact-checking

Storytelling for tech topics

Tools

Google Workspace

Job description

The role:
Are you a master storyteller who loves sharp angles, strategic narrative-building, and high-tech topics? We're looking for a Content Strategist to take the reins on our clients' content engines. You'll be the strategic thread behind our editorial calendars - managing a steady pipeline of 30+ pieces a month (op-eds, press releases, features, rapid response, and LinkedIn posts).

What you'll be doing:

Define distinct content lanes for 12 clients so no two brands compete for the same headlines. Map out quarterly content calendars, ensuring topics stay fresh, non-repetitive, and aligned with news hooks and key awareness days. Draft copywriter briefs, manage our external roster of freelance tech writers, and keep client content moving like clockwork. Edit content against writing style, ensure strict fact-checking/source tracing, and shape hooks for our account managers to pitch. Turn approved thought leadership into other types of content (LinkedIn posts, blogs, newsletters, and sponsored versions).

What you bring:

Proven experience shaping complex tech themes into compelling, journalist-ready stories. An eagle eye for detail, style, and fact-checking. Skill in briefing, onboarding, and managing freelance copywriters so drafts land close to perfection. Comfort using Google Workspace and editorial schedules to keep assets organised. Self-motivated, highly collaborative, ready to bring good vibes to our virtual watercooler, and great at working alongside Senior Account Managers.

Why join us?

Work from wherever you thrive in the Western Cape. We take our work seriously, but not ourselves. Work with exciting brands shaping the future of technology.