E-commerce Content Marketing Specialist

Placements24; East London; Hybrid; ZAR 300,000 - 550,000; Full time

Benefits offered by this job

Remote work

Learning opportunities

Flexible scheduling

Professional development

Job summary

Placements24 is seeking an Ecommerce Content Marketing Specialist to join a fully remote team. You will develop and execute content strategies to attract and convert audiences for an online store, producing blog posts, guides, social content, and newsletters.

You will work independently with marketing and product teams to align with brand messaging, drive organic traffic, and support sales initiatives in a dynamic digital environment.

Qualifications

• Proven experience in content marketing, copywriting, or digital marketing with ecommerce focus.
• Strong SEO knowledge and ability to optimize content for organic search.
• Excellent writing, editing and storytelling with a published portfolio.
• Experience using CMS and digital marketing tools.
• Ability to analyze data and translate insights into content strategy.
• Self-motivated with ability to work independently in a remote environment.

Responsibilities

• Develop and implement a comprehensive content marketing strategy to support ecommerce goals.
• Create high-quality, engaging content across formats (blog posts, guides, infographics, videos).
• Manage the content calendar and ensure timely publication and promotion.
• Promote content through social media, email marketing, and other channels to maximize reach.
• Analyze content performance metrics and track KPIs like traffic and conversions.
• Collaborate virtually with subject matter experts, designers, and stakeholders.

Skills

Content marketing

SEO

Copywriting

CMS

Analytics

Project management

Tools

CMS platforms

Job description

About the Role

Our client is seeking a creative and strategically-minded E-commerce Content Marketing Specialist to join their remote team. You will be responsible for developing and executing content marketing strategies that attract, engage, and convert target audiences for their online store. This role involves creating valuable and relevant content across various formats, including blog posts, articles, guides, social media updates, and email newsletters, all aimed at driving organic traffic and supporting sales initiatives. You will work independently, collaborating virtually with marketing and product teams to ensure content aligns with brand messaging and business objectives, contributing to lead generation and customer loyalty in a dynamic digital landscape.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy to support e-commerce goals.
• Create high-quality, engaging, and SEO-optimized content across various formats (blog posts, articles, guides, infographics, videos).
• Manage the content calendar, ensuring timely publication and promotion of all content assets.
• Promote content through social media, email marketing, and other relevant channels to maximize reach and engagement.
• Analyze content performance metrics, tracking KPIs such as traffic, engagement, lead generation, and conversions.
• Collaborate virtually with subject matter experts, designers, and other stakeholders to produce compelling content.

Requirements

• Proven experience in content marketing, copywriting, or digital marketing, with a focus on e-commerce.
• Strong understanding of SEO principles and how to apply them to content creation.
• Excellent writing, editing, and storytelling skills with a portfolio of published work.
• Experience with content management systems (CMS) and digital marketing tools.
• Ability to analyze data and use insights to optimize content strategy.
• Self-motivated and able to work independently in a remote environment, with strong project management skills.

Benefits

• Competitive salary and performance-based rewards.
• Fully remote work arrangement with flexible scheduling.
• Opportunities for continuous learning and professional development in content marketing.
• Access to innovative content creation tools and resources.
• A collaborative and supportive virtual team culture focused on growth and creativity.