Content Marketing Specialist

Placements24; George; Hybrid; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work arrangement

Health insurance

Professional development

Collaborative team environment

Job summary

Placements24 is seeking a Content Marketing Specialist in George to drive content strategy and execution across channels. You will craft engaging blog posts, white papers, case studies, and social updates while optimizing for SEO and aligning with marketing campaigns.

The role requires strong writing/editing skills, CMS familiarity, and experience with marketing automation tools. A hybrid work model offers in-office collaboration with remote flexibility.

Qualifications

• Proven experience as a Content Marketing Specialist or similar role.
• Excellent writing, editing, and proofreading skills with a strong portfolio.
• Proficiency in SEO best practices and content optimization techniques.
• Familiarity with CMS and marketing automation tools.
• Ability to work independently in a hybrid team and manage time effectively.
• Bachelor's degree in Marketing, Communications, English, or related field.

Responsibilities

• Develop and implement comprehensive content marketing strategies across multiple channels.
• Create high-quality, engaging content including blog posts, articles, white papers, case studies, and social media updates.
• Optimize content for search engines (SEO) to improve organic visibility and traffic.
• Analyze content performance metrics and provide actionable insights for improvement.
• Collaborate with cross-functional teams to ensure content aligns with campaigns and business objectives.
• Manage the editorial calendar and ensure timely publication of content.

Skills

Content strategy

Copywriting

SEO optimization

CMS familiarity

Marketing automation tools

Time management (hybrid)

Education

Bachelor's degree in Marketing/Communications/English

Tools

CMS

Marketing automation tools

Job description

About the Role

Our client is looking for a talented and results-driven Content Marketing Specialist to join their marketing department in George . This role offers a hybrid work model, blending remote flexibility with in-office collaboration. You will be responsible for developing and executing content strategies that drive engagement, lead generation, and brand awareness. The ideal candidate possesses excellent writing skills, a keen understanding of SEO, and experience with various content formats. You will work closely with sales, product, and design teams to create compelling narratives that communicate our client's value proposition effectively, contributing to overall marketing success.

Key Responsibilities

• Develop and implement comprehensive content marketing strategies across multiple channels.
• Create high-quality, engaging content including blog posts, articles, white papers, case studies, and social media updates.
• Optimize content for search engines (SEO) to improve organic visibility and traffic.
• Analyze content performance metrics and provide actionable insights for improvement.
• Collaborate with cross-functional teams to ensure content aligns with marketing campaigns and business objectives.
• Manage the editorial calendar and ensure timely publication of content.

Requirements

• Proven experience as a Content Marketing Specialist or similar role.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published content.
• Proficiency in SEO best practices and content optimization techniques.
• Familiarity with content management systems (CMS) and marketing automation tools.
• Ability to work independently and as part of a hybrid team, managing time effectively.
• Bachelor's degree in Marketing, Communications, English, or a related field.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work arrangement offering flexibility.
• Comprehensive health insurance and wellness programs.
• Opportunities for professional development and training.
• A dynamic and collaborative team environment.