Content Marketing Manager - E-commerce (Remote)

Placements24; Gqeberha; Hybrid; ZAR 420,000 - 660,000; Full time

Job summary

Placements24 is seeking a creative Content Marketing Manager for a fully remote role focused on driving brand awareness and sales through compelling content across blog, website, emails, socials, and video scripts.

You will own the content strategy, manage an editorial calendar, optimize with SEO, and collaborate with designers to produce assets that align with the brand voice and marketing goals.

Qualifications

• Proven experience as a Content Marketing Manager or similar role with a strong portfolio.
• Understanding of content strategy, SEO best practices, and social media engagement.
• Excellent writing, editing, and storytelling skills with attention to brand consistency.
• Experience with CMS and analytics tools (e.g., Google Analytics).
• Ability to manage multiple projects remotely and meet deadlines.
• Bachelor’s degree in Marketing, Communications, English, or related field.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with e-commerce goals.
• Oversee creation of high-quality content across platforms (blog, website copy, social, email, video scripts).
• Manage editorial calendar with brand guidelines and quality standards.
• Conduct keyword research and SEO analysis to improve organic visibility.
• Collaborate with designers, videographers, and stakeholders to produce assets.
• Analyze content performance metrics and refine strategy for impact.

Skills

Content strategy

SEO best practices

Copywriting

Storytelling

Project management

Remote work discipline

Education

Bachelor's degree in Marketing, Communications, English

Tools

CMS

Google Analytics

SEO tools

Job description

About the Role

Our client is seeking a creative and strategic Content Marketing Manager to lead their content initiatives for their e-commerce business. This is a fully remote role where you will be responsible for developing and executing a content strategy that drives brand awareness, engages the target audience, and supports sales objectives. You will oversee the creation of compelling content across various formats and channels, ensuring it aligns with brand voice and marketing goals. The ideal candidate is an exceptional storyteller with a deep understanding of how content can influence consumer behavior in the digital space.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with e-commerce business goals and target audience needs.
• Oversee the creation of high-quality, engaging content across multiple platforms, including blog posts, website copy, social media updates, email newsletters, and video scripts.
• Manage the editorial calendar, ensuring timely delivery of content and adherence to brand guidelines and quality standards.
• Conduct keyword research and SEO analysis to optimize content for search engines and improve organic visibility.
• Collaborate with designers, videographers, and other stakeholders to produce visually appealing and effective content assets.
• Analyze content performance metrics, identify trends, and provide insights to refine the content strategy for maximum impact and engagement.

Requirements

• Proven experience as a Content Marketing Manager or similar role, with a strong portfolio showcasing successful content campaigns.
• Demonstrated understanding of content strategy, SEO best practices, and social media engagement tactics.
• Excellent writing, editing, and storytelling skills, with a keen eye for detail and brand consistency.
• Experience with content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Ability to manage multiple projects simultaneously and meet deadlines in a remote work environment.
• Bachelor's degree in Marketing, Communications, English, or a related field.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work setup, providing significant work-life balance.
• Comprehensive health, dental, and vision insurance.
• Budget for professional development and continued education.
• A supportive and collaborative remote team environment.