Chief Marketing Officer (CMO)

Placements24; Gqeberha; Hybride; ZAR 1 800 000 - 3 200 000; Plein temps

Avantages offerts par ce poste

Executive-level compensation with cap/

Potential equity

Private health and dental insurance

Company car or travel allowance

Generous vacation and personal leave

Professional development and industry/

Résumé du poste

Placements24 is seeking a visionary Chief Marketing Officer to lead the marketing department from Port Elizabeth, Eastern Cape. You will develop innovative marketing strategies to drive brand awareness, customer acquisition, and revenue growth, overseeing digital, brand, PR, content, and research efforts.

The ideal candidate will have a strong track record in e-commerce marketing, exceptional leadership, and the ability to build engaging brands in a competitive digital landscape.

Qualifications

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 12 years of progressive experience in marketing, with at least 5 years in a senior leadership role (e.g. VP of Marketing, CMO).
• Proven track record of developing and executing marketing strategies for e-commerce or high-growth companies.
• Extensive experience in digital marketing including SEO, SEM, social media, and content marketing.
• Strong understanding of brand management, public relations, and consumer behavior.
• Excellent leadership, communication, and interpersonal skills.
• Proficiency in marketing analytics tools and CRM systems.
• Demonstrated ability to manage budgets and measure marketing effectiveness.
• Experience in the South African market is highly desirable.
• Must be based in or willing to relocate to Port Elizabeth, Eastern Cape.

Responsabilités

• Develop and implement comprehensive marketing strategies to achieve business objectives.
• Oversee all marketing channels, including digital, social media, email, content, and traditional advertising.
• Lead and mentor the marketing team, fostering a collaborative and high-performance environment.
• Manage the marketing budget effectively, ensuring maximum ROI.
• Develop and execute brand positioning and messaging strategies.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Build and maintain strong relationships with media, influencers, and key industry stakeholders.
• Analyze marketing campaign performance and provide regular reports to executive leadership.
• Drive customer acquisition, retention, and lifetime value through effective marketing initiatives.

Connaissances

Digital marketing

SEO

SEM

Social media marketing

Content marketing

Brand management

Public relations

Marketing analytics

Leadership

Strategic thinking

Formation

Master's degree in Marketing or related field

Outils

CRM systems

Marketing analytics tools

Description du poste

About the Role

Our client, a rapidly growing e-commerce startup, is seeking a visionary Chief Marketing Officer (CMO) to lead their marketing department from their headquarters in Port Elizabeth, Eastern Cape . This executive-level position requires a dynamic and results-driven leader who can develop and execute innovative marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will be responsible for overseeing all marketing functions, including digital marketing, brand management, public relations, content strategy, and market research. The ideal candidate will possess a deep understanding of modern marketing principles, a proven ability to lead and inspire teams, and a passion for building strong, engaging brands in a competitive digital landscape. This is a unique opportunity to shape the marketing direction of a burgeoning company in the scenic coastal city of Port Elizabeth .

Key Responsibilities

• Develop and implement comprehensive marketing strategies to achieve business objectives.
• Oversee all marketing channels, including digital, social media, email, content, and traditional advertising.
• Lead and mentor the marketing team, fostering a collaborative and high-performance environment.
• Manage the marketing budget effectively, ensuring maximum ROI.
• Develop and execute brand positioning and messaging strategies.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Build and maintain strong relationships with media, influencers, and key industry stakeholders.
• Analyze marketing campaign performance and provide regular reports to executive leadership.
• Drive customer acquisition, retention, and lifetime value through effective marketing initiatives.

Requirements

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 12 years of progressive experience in marketing, with at least 5 years in a senior leadership role (e.g., VP of Marketing, CMO).
• Proven track record of developing and executing successful marketing strategies for e-commerce or high-growth companies.
• Extensive experience in digital marketing, including SEO, SEM, social media marketing, and content marketing.
• Strong understanding of brand management, public relations, and consumer behavior.
• Excellent leadership, communication, and interpersonal skills.
• Proficiency in marketing analytics tools and CRM systems.
• Demonstrated ability to manage budgets and measure marketing effectiveness.
• Experience in the South African market is highly desirable.
• Must be based in or willing to relocate to Port Elizabeth, Eastern Cape .

Benefits

• Executive-level compensation package including significant performance bonuses and potential equity.
• Comprehensive private health and dental insurance.
• Generous vacation and personal leave policy.
• Company car or a substantial travel allowance.
• Opportunities for professional development and attending leading industry conferences.
• A key strategic role with significant influence in a growing company.