Chief Marketing Officer (CMO)

Placements24; Bloemfontein; Hybrid; ZAR 1.200.000 - 2.100.000; Vollzeit

Benefits dieser Stelle

Executive compensation package

Medical, dental, and vision coverage

Generous retirement savings plan

Generous time off and executive perks

Opportunities for executive growth

Zusammenfassung

Placements24 is seeking a results-driven Chief Marketing Officer to lead our marketing strategy from Bloemfontein, blending in-office collaboration with flexible remote work. The role oversees brand management, digital campaigns, PR, and market research, delivering growth, customer acquisition, and increased market share.

The ideal candidate holds an MBA or equivalent, has 10+ years in marketing leadership, demonstrates data-driven decision making, and excels at building high-performing teams,

Qualifikationen

• MBA or Master’s degree in Marketing or related field.
• 10+ years of progressive experience in marketing leadership roles.
• Extensive experience across digital marketing, brand management, and campaign execution.

Aufgaben

• Develop and implement comprehensive marketing strategies to achieve business objectives, including brand awareness, customer acquisition, and revenue growth.
• Oversee marketing channels: digital marketing (SEO, SEM, social media, email), content marketing, PR, and traditional advertising.
• Lead and mentor the marketing team, fostering creativity, collaboration, and high performance.
• Manage the marketing budget effectively, ensuring ROI.
• Conduct market research and competitive analysis to identify trends, insights and growth opportunities.
• Develop and manage the company’s brand identity, positioning, and messaging across platforms.
• Collaborate with sales, product development, and other departments for integrated campaigns.
• Track and analyze marketing performance, reporting to senior leadership and the Board.

Kenntnisse

MBA

Marketing leadership

Strategic planning

Digital marketing

Brand management

Data analytics

Ausbildung

MBA or Master’s in Marketing

Tools

CRM platforms

Marketing automation

Market research tools

Jobbeschreibung

About the Role Our client, a dynamic and growing consumer goods company, is seeking an innovative and strategic Chief Marketing Officer (CMO) to lead their marketing efforts from their **Bloemfontein, Free State, ZA** offices. This executive leadership role is responsible for defining and executing the company's overall marketing strategy, driving brand growth, customer acquisition, and market share. This hybrid position requires a strong presence in the office for strategic planning, team leadership, and key stakeholder engagement, balanced with the flexibility of remote work. The CMO will oversee all marketing functions, including brand management, digital marketing, public relations, and market research, ensuring alignment with business objectives. This is a critical opportunity to shape the brand's future and drive significant commercial success in **Bloemfontein, Free State, ZA** and beyond. Join a forward-thinking organization committed to market leadership.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to achieve business objectives, including brand awareness, customer acquisition, and revenue growth.
• Oversee all marketing channels, including digital marketing (SEO, SEM, social media, email), content marketing, public relations, and traditional advertising.
• Lead and mentor the marketing team, fostering a culture of creativity, collaboration, and high performance.
• Manage the marketing budget effectively, ensuring optimal allocation of resources and maximizing ROI.
• Conduct market research and competitive analysis to identify market trends, customer insights, and growth opportunities.
• Develop and manage the company's brand identity, positioning, and messaging across all platforms.
• Collaborate with sales, product development, and other departments to ensure integrated marketing campaigns.
• Track and analyze marketing campaign performance, providing regular reports to senior leadership and the Board.
• Oversee the development and execution of integrated marketing communications plans.
• Drive innovation in marketing strategies and adopt new technologies and approaches.

Requirements

• MBA or Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 10 years of progressive experience in marketing leadership roles, with a proven track record of driving significant brand growth and revenue.
• Extensive experience across a broad range of marketing disciplines, including digital marketing, brand management, and campaign execution.
• Strong analytical skills with the ability to interpret data and translate insights into actionable marketing strategies.
• Exceptional leadership, communication, and presentation skills.
• Proven ability to develop and manage large marketing budgets.
• Experience in strategic planning and market analysis.
• Demonstrated success in building and leading high-performing marketing teams.
• Familiarity with marketing automation and CRM platforms.
• Ability to work effectively in a hybrid work model in **Bloemfontein, Free State, ZA**.

Benefits

• Executive compensation package including base salary, significant bonus, and equity options.
• Comprehensive medical, dental, and vision coverage.
• Generous retirement savings plan with employer contribution.
• Substantial paid time off and executive perks.
• Opportunities for executive development and continuous learning.
• Strategic influence on company direction.
• A dynamic and collaborative work environment.